Nokia

Technology development has presented challenges and opportunities to managers. Nokia Corporation and Apple Inc., both companies involved in the mobile phones manufacturing, have been showing examples of ineffective and effective management, respectively. Nokia, a historical leader on mobile phones manufacturing, has lost its market share mainly to Apple. Nokia’s fail and Apple’s success can be analysed considering Fayol’s principles of management – planning, leading, controlling and organising…

the Decline in Brand Value This case is about Nokia Corporation's (Nokia) strategies to revive the 'Nokia' brand. Despite being the market leader in the mobile phone market since 1998, the company saw a decline in its brand value since the early 2000s. The year 2004, in particular, saw major erosion in Nokia's brand value as well as its market share. Since 2005, the company started taking various initiatives that went a long way in reviving the 'Nokia' brand. In addition to focusing on…

Reason You Regret Your decision to buy Nokia X Android phones Nokia is the name in the mobile phone industry which took the lead in the early years when the gadget actually came to the light. After spending several years as a king in the market, the name of Nokia somehow disappeared, despite of the fat it didn’t leave the industry the name was not heard much. However, even after being removed from the limelight Nokia didn’t stop working hard and launched a number of phones that were more or less…

elasticity of demand is high due to low per capita income and the emergence of low cost substitutes. Nokia seeks to gain competitive advantage by offering tailored products at cheaper prices as expensive and highly innovative models will not sell. Developed customer countries such as the UK & US have a lower price elasticity of demand paired with a high elasticity of substitution and expectation, therefore Nokia makes innovation and first to market a blueprint of its success. The culture in…

Microsoft acquisition over Nokia Sensing the need to create a strong footprint in the mobile communication and data space, Microsoft zeroed in on Nokia as a potential target. Microsoft acquired the Finnish mobile phone manufacturer Nokia in September 2013 for approximately $7 billion. Before Microsoft acquired Nokia, its presence in the mobile phone industry was limited to software products namely Windows 8. Microsoft’s operating system had already been featured on various mobile phones…

you. What is the first thing come out from your mind when you heard about Nokia? I believe most of you will think about Nokia 3310, a mother of all phones. As we all know, it is one of Nokia’s most iconic device. This is a reason why our tagline “Connecting People” means. We connect with our customers through our product. The tagline is a mission statement. We are connecting with billions of people every day through Nokia. We want our product to be remembered for last long. We often see news…

Failure of the Lumia Series Nokia built the Lumia smartphones with a Windows running software, hoping to regain its reputation. On November 2011, 10 months after Nokia and Microsoft announced partnership; Lumia smartphones only achieved 3 percent of market share. At the end of 2012, Nokia’s market share was around 16 percent. The company was unable to regain its lost ground. Nokia was too eager to enter the market with new product, however, this lead to a wrongful development and implementation…

Introduction Nokia through Vertu - a luxury phone brand- ventured into producing mobile phone products having precious metal in them. For years, Nokia was accredited to be the market leader in mobile phone market. However, the landscape has changed distorting the dynamics of the initial prevailing situation. As a result, the future of Vertu is on the balance. It is at the discretion of Nokia to determine the future of Vertu with its great potential in the luxury mobile phone market among…

Nokia The second best selling mobile phone brand is Nokia. The Headquarter of the company is situated in Finland. Nokia is known to the people of the whole world for creating one of the first cellular phones with a Windows operating system. Users want to use the same operating system on their cell phones, tablets, and computers. They want to use the devices with a Windows operating system. Nokia gives the facilities which other companies don’t give…

The marketing department of Nokia has roles and responsibilities to ensure increasing profitabilities and revenues. The ten main roles and responsibilities: 1. Setting Strategy: Nokia marketing manager has responsibilities for identifying an appropriate plan, strategy, and guidelines developing. Specifically designed to enter the market strongly and gain new customers. 2. Marketing environment: Marketing environment has a major effect on marketing due to this, Nokia marketing manager…