Nokia

Much like the success of the Walkman, the Nokia 1011 was put into mass production and took the market by storm. Since the phone become popular across the globe, this advancement in cellular technology would also cause cell service provides to increase their coverage by expanding their GSM network towers. So, not only did the Nokia 1011 change the standard for what society demanded from their phones, it also reshaped how the cellular…

brand equity, and trying to make the brand more stable and powerful. Nokia is going really down these days, because the other cellphone or smart phone companies have become more advanced, and offering more features than Nokia. I would offer following suggestion to Nokia to revitalize its brand equity. They should re discover their target market. And they have to compete with other smart phone companies like: Apple, Sony etc. Nokia needs to increase its usage, it should supply its products…

However, Motorola struck back with the RAZR, one of the most popular phones to date (Nguyen). Shortly afterward, the Blackberry 7270 was released, being the first cell phone to feature Wi-Fi (Goodwin). The Nokia N95, one of the first smartphones, was released in 2006 running on the Symbian operating system (Trowbridge). The N95 included features such as a Bluetooth, Wi-Fi, and a camera (Trowbridge). Apple, a very successful company in its own right, decided…

device that can be referred to as a ‘smartphone’, and its features were consisted of a monochrome touchscreen, a charging base station, and a stylus. The development of smartphones did not end there as in 1996, Nokia had entered the smartphone development fray, and had released the Nokia 9000 Communicator to the world. Unlike Simon, the 9000 Communicator featured a full QWERTY…

are very high. Samsung is now regarded as a leading brand in technology. In the past, brands like Apple and Nokia dominated the market. Through the use of various online marketing strategies however, Samsung is able to move to the top rank. Such a claim is evidenced by reported sales and revenues of vendors from the said industry. The challenge,…

LOL BRB TTYL For the current generations, texting is an active part of their daily lives. More often than not, teenagers spend more time on their phones daily than anything else. But, it hasn’t always been this way. Believe it or not, texting has not always been around; in fact, texting is just barely over 20 years old. But, has this recent invention been beneficial to our culture? Or, has it damaged our culture and the generations of the future? Friedhelm Hillebrand first created the idea of…

Micromax Informatics Ltd with 14%, and Nokia with 10%. [Refer to Exhibit 1 for relevant data]. It tells us a tremendous success story of Micromax from its inception just in 2008. Moreover, this has been a cause of big worry…

When the first cell phone became unattached from a car or a bag, people went crazy. That was in early 1990s when everything in the world of communication changed. Even today, when a new phone comes out on the market, within a couple of hours, thousands of people have “the best new thing.” Cell phone have now been around for about twenty years, and in those years it has flipped our world into a different place. Overtime, cell phone pricing and technological advancements have evolved between 1998…

P2. Evaluate the cost and benefits of effective market orientation citing the example of how good customer satisfaction can help Enterprise Rent-a-car to build competitive advantage. Market orientation is an organizational strategy that is dedicated to meet the needs of consumers. Every other product developments strategies revolve around this desire. A market oriented strategy has advantages in that please customers but can also have a huge development cost if spending are not controlled…

First of all, Nokia, the world largest mobile phone maker before. When Apple launched the iPhone in 2007, Nokia had a bad habit of communication in a strategy plan. Nokia did not have a clear plan and struggled to turn their concept into new product to launch in the market, therefore, they brought the company into deficit and finally sold to…