Nike, Inc.

INTRODUCTION Company Profile: Nike, Inc. or Nike as it is known worldwide is an American multinational corporation that was founded 52 years ago by Bill Bowerman and Phil Knight. The company was launched with the name of Blue Ribbon Sports and was renamed as Nike, Inc. in the year 1971. The name of the company was changed to opt for a name that was more powerful and appealing. The name Nike was chosen from the name of a Greek goddess of victory. The company has products under its own brand name…

"Play by the rules. But be ferocious."-Philip H. Knight Introduction Nike Running, an internationally known brand, with the great impact of running sports wear in the world, which brought running equipment with emotional and practical experience to customer. With the multiple competitors appear, Nike Running did draw the awareness of their brand in different kind of ways, like Nike Running application, television commercial and website. To analyze this brand, firstly need to focus on their…

Nike is an American leading multinational corporation that offers clients an array of products and services. They are involved in the design, development, manufacturing and sales of footwear, clothing, sports equipment and accessories worldwide. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Nike town name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the…

in buying relates to customer loyalty, brand satisfaction, and product functionality. Those who enjoy the sport of basketball or fashion prefer various types of footwear and therefore are the major consumers. For instance, brand loyalty such as Nike, Jordan, Adidas, and athlete endorsements influence a buyer’s decision. The marketers do not target individuals who dislike basketball, and people who are above or below the age of the target market. As a result, it is a source of opportunity…

business magnate and philanthropist. Native to Oregon, He is the co-founder and chairman of Nike. Inc. He previously was the CEO of Nike until he step down as chairman. This book is told in first person about about him building Nike from the ground up and the legal problems he went through. A big part of his early years at Nike was his track coach Bill Bowerman, Bill Bowerman was also a co-founder of Nike. Over the years Bill trained 31 olympic athletes, 51 All-Americans, 12 American record…

involved in fitness or sports. These consumers are interested in well-known brands that offer higher quality shoes and are willing to pay a higher price if they find the product suitable. The top 5 sports shoe competitors in the market are as follows: Nike, Adidas, New Balance, Skechers, and Asics (Top 15 in the Athletic Footwear…

team than the cofounder of Nike and coach Bill Bowerman (Philip H. Knight, 2008). “Knight took full advantage of the opportunity, putting Nikes on the feet of several top finishers. When they made national television, so did the shoes they were wearing” (Philip H. Knight, 2008). Knight used this marketing strategy throughout Nikes establishment using athletes such as Steve Prefontaine. Steve Prefontaine was the first to join Knight’s team this was a great advantage to Nike since Prefontaine was…

At this time many more shoe brands were produced. Brands we all know today like: Nike, Vans, Reebok, Puma, Onitsuka Tiger, Saucony, and K-Swiss. At this point the shoes only had one subject. They all pretty much looked the same and could be multi-purposed for any sport. So the different sneaker brands had ideas to specialize shoes for…

Description of the Company Blue Orb Inc is headquartered out of Maitland, Florida. Blue Orb Inc bring the world a new product, the OrbiTouch Keyless Keyboard. The small private company created by Dr. Peter McAlindon started in 1997. Dr. McAlindon developed the technology for OrbiTouch as an industrial engineering doctoral student at the University of Central Florida (1994). After experiencing repetitive stress injuries in his hands due to typing he researched and designed a keyboard that…

I chose the book Heart Over Height for this quarter’s book report. This book was written by Nate Robinson with the help of Jon Finkel. Nate Robinson was a player in the National Basketball Association. He played and currently plays the position of point guard. Nate Robinson is short in stature according to basketball standards. He is five feet nine inches tall. He was the National Basketball Association’s first three-time slam dunk champion. I chose to read this book, because it is an…