Nike Air Max

"The Converse All-Star debuted in 1917 as an athletic sneaker. It quickly became the number one shoe for basketball...," (Ferro). From originating in the basketball world to becoming the official training shoes of the army, Converse shoes have developed into a lifestyle shoe. Originally founded in 1908 by Marquis Mills, the Converse Rubber Shoe Company manufactured rubber soled footwear (Foreman). It was not until Charles 'Chuck' Taylor took over marketing in 1921, that a new style was in place…

Nike, is one of the most well-known sporting-goods company around the globe today. However, Under Armour is quickly rising to the top. The two are very outstanding companies, but which is better? Analyzing two “like companies” can be a difficult task for anyone. By beginning with the development of the company, would be the best way to start the process. Along with the history, I will be comparing the target markets, differences in their product lines, sales and revenue generated, and ending…

price of basketball shoes have changed. For example, there used to be Converse Chuck Taylor. Now, there are huge companies like Nike and Under Armour. Today there are 100s of sponsorships with NBA pro's making new shoes every year. There are 12 different kinds of Lebron shoes. The price changes on the…

introduced to the public and in 1972 the company’s name was changed to Nike after the Greek goddess victory (1). The first “brand ad” for Nike was “There is no finish line”, and in 1988 a debut for “Just Do It” appeared (1). Since then, the “swoosh” and “Just Do It” have become icons for the company. Throughout the 1980’s Nike expanded its product line to encompass many sports and religions throughout the world. By doing this Nike began to be a part of the textile industry including apparel…

Nike Corporation is a worldwide brand that has established itself as the leading sport wear and equipment producer. It has witnessed a golden age when its expansion was well acclaimed by the public, and later has faced wild criticism on account of their managerial decision, on to be more precise their refusal to ascertain, criticize, and act upon the behavior of their outsourced associates. These later had been criticize for human right violation, child labor, slavery pay and other major…

Foot locker is a global American sportswear and footwear company that was founded on September 12, 1974 by Frank Winfield Woolworth. This company is trusted by many customers due to their sales and their motto, “If it’s Foot Locker, It’s Approved”. Foot Locker is known for selling real sneakers that are not copyrighted and to sell them for their retail price. Social Media plays a big role for Foot Locker. Since Foot Locker is a global company they do have an online store because they are located…

The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible…

According to the article “The 25 Best Air Jordan Commercial of All Time”, the commercial “May be it’s my Fault” was released on the year 2008. This commercial originally aired on TV during Super bowl XLII. This commercial targeted almost everybody to buy their new shoes and be “legendary”. To achieve this, they have Michael Jordan talking to some young basketball players that just having talent does not make you successful hard work makes you successful. This Nike commercial focused more on the…

Sneakers! Lebrons, Kobes, Kyries, and best of all JORDANS! Sneakers are popular because of many reasons some are, sneakerheads, Chuck Taylor, and the history behind the sneakers. People love sneakers, they use them for a variety of things like sports, walking, and fancy occasions. In addition, sneaker heads are freaks about shoes. Sneaker heads will do anything for shoes,they will shop online for them, go to shoes when shoes are first released, and go to conventions to sell and buy shoes.…

When companies like Nike and Adidas create a new product, their number one goal is to sell as much as that product as possible. They want to make a profit on the product. In order to this, they need the advertise it to the public and make them want it. The most popular approach is having athletes and celebrities endorse their products for them. With thousands of companies using advertisements to show off their product, they can get very repetitive and boring. By using a celebrity or athlete in…