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    Foot Locker Analysis

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    There are people that enjoy having the accessibility of wearing the quality sporting apparels outside of the gym; according to Ken Perkins (2015) “As active wear remains popular outside of the gym, both Nike and Foot Locker experienced "decent" traffic and conversions to sales in the month of August, said Retail Metrics ' Ken Perkins last Monday (Elaine, 2015).” Nowadays, some consumers appreciate the idea that they can add a pair of sneakers and athleisure…

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    Case Study: Blue Orb Inc.

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    Description of the Company Blue Orb Inc is headquartered out of Maitland, Florida. Blue Orb Inc bring the world a new product, the OrbiTouch Keyless Keyboard. The small private company created by Dr. Peter McAlindon started in 1997. Dr. McAlindon developed the technology for OrbiTouch as an industrial engineering doctoral student at the University of Central Florida (1994). After experiencing repetitive stress injuries in his hands due to typing he researched and designed a keyboard that…

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    Nike Rhetorical Analysis

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    Advertising - (Nike) Advertising starts in 1704 in America, and it was in newspaper (Lauren Drelloct). After that it still expanding until now, and it starts playing a big role in our daily life. Some people love it, and some thinks ads are exploiting them. Does the ads affects people? They says strong evaluation can affect in your choices, and changes your mind (Andrew Sneddon). As a result, companies uses strong evaluation in their ads to change your choices. Nike is one of the biggest…

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    Prof. De Schryver Principles of Accounting DL-A2 10/11/2017 Nike Inc. Nike Inc. was founded on January 25, 1964. Originally the company was formed with the name Blue Ribbon Sports. Nike was founded by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. Nike Inc. was founded with just $1,200 in the bank. Bill Bowerman was a track and field coach and Phil Knight was a runner at the University of Oregon. The Nike swoosh logo was created by a student that attended…

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    New Balance Case Study

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    located in the Brighton neighborhood of Boston, Massachusetts, United States.(New Balance,N.A) New balance is founded in the year 1906 by William J.Riley and has been one of the world's largest brand among all the other sports footwear company such as Nike, Puma, Adidas and many more. New Balance first came Singapore in May 31,2013 and upon arriving in Singapore only last year, have already made big impact in the Singapore's market.(New Balance,N.A) The nature of business of New Balance is it's…

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    David Tlale Case Study

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    Headline: THE AFRICAN ARMANI Subhead: FASHION GURU DAVID TLALE STEERS HIS SPLENDID BRAND INTO THE GLOBAL SCALE Pull-out quotes: Body: Giving up on internal auditing, one of the highest paying careers, to study fashion could have been a futile pursuit of happiness, but the decision paid off for fashion designer and style influencer David Tlale when he launched his own label 16 years ago, and has to date reached a global presence. Tlale chats to Fast Company South Africa about his journey…

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    company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words.[2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3] In many Nike-related…

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    staples such as athletic wear, athletic shoes and various styles of designer handbags & jewelry as well as sportswear. The reason that this company was started is due to situations such as Nike shirts being discarded in a dumpster outside of one of the company’s outlet stores (Heye, 2013). Companies like Nike do this routinely…

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    Nike Executive Summary

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    the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world,…

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    Technology Impact On Nike

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    Nike is the number one company that designs and develops athletic footwear, sport accessories and electronic and physical services. The Company sells its products via its owned stores and other retail internet websites which the company refers to as its Direct to Consumer. The technological impact on Nike’s products has made a huge change on Nike in terms of selling and promoting its products. On one hand, social media platforms like Facebook, Twitter and Instagram are major players. For…

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