Niger Delta

CHAPTER TWO LITERATURE REVIEW Strategic Brand Positioning for an Airport I. Airport Brand Creation: The Needs and its Outcomes An Airport is a very complex facility. A lot of bodies work together for the success of and smooth operations of an airport one of those bodies are the stakeholders, all the stakeholders have an important role in ensuring that the customers are having a good experience. But such experiences are majorly or directly linked to the airport operator.  Figure (2.1) The…

Southwest airlines are the eight largest airline around the globe (Tracy). Even though it is a very powerful and influential company they still have many competitors that that compete with on a daily basis. The biggest being America Airlines, Delta Airlines, United Continental Holding, Virgin America, and Jet Blue Airways. American Airlines is one of the country’s oldest airline company and subjectively Southwest biggest competitor. American Airlines are largest airline in the entire world…

Seattle – Tacoma International Airport and Airspace Case Study Seattle – Tacoma International Airport: Strong Future Projections on a Stable Basis Seattle – Tacoma International Airport, better known as Sea-Tac (KSEA), is the main Air Gate and Hub Airport of Seattle Port Authority. Consisted by a great real-estate footprint, it is set to be one of the most massive aerospace facilities and service providing structures of the Pacific North West Region of the United States. Sea-Tac Airport, named…

Analysis of “A Tale of Two Airlines” “A Tale of Two Airlines” is a short article written by Christopher Elliot. Elliot, a well-known author and journalist, writes for National Geographic Traveler, MSNBC, Tribune Media Services and the Washington Post and is an experienced traveler. “A Tale of Two Airlines” was published in National Geographic Traveler in the December 2012/ January 2013 issue, which is significant because these months are very busy months in terms of travel. People fly…

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avid Neeleman founded the Airlines in 1999, and the airline was considered as the first “mega start-up” applicant in the nation with $130 million in equity capital (JetBlue, 2012). Its maiden flight took off in February 2000, by the end of that year, more than one million passengers flew with the airline (JetBlue, 2011). Before the crisis, among low-cost airlines JetBlue is ranked high in on-board customer satisfaction and on-time flight, more so, the airline was well-known for its…

Transportation is more about than just moving from point A to point B. It is also a system which can limit or expand opportunities available to people based on where they live. America, in spite of being rich and powerful country, often seems falling apart for public transportation. It’s a nation with the huge highways and high dependence on the cars due to the shortage of alternative forms of transportation. The country is spending more on building the airports but has inadequate rail…

Current Situation The airline industry is an intense and highly competitive market. Everyday millions of consumers travel and each airline both national and international compete for sales revenue, in fact, each airline has developed and evolved to sustain in this volatile industry. For Southwest Airline to capitalize in this market and steadily maintain their sales, they have procured a niche market. The company has positioned itself as a low fare cost leader in air transportation service. On…

More Canadians than ever seem to prefer flying out of U. S. airports to reach their destinations. This is largely due to the cost efficiency of catching a flight from a facility such as SeaTac Airport instead of a Canadian airport. If you are driving to SeaTac to catch a flight, you probably wish to find a parking facility with affordable rates, and you’ll certainly want to be sure that your car is left in a safe place. Like countless fellow Canadians, you may well appreciate the low prices,…

It was the year 1970 and I was 30 at the time. I was a member of the 14th Military Airlift Squadron. I had been assigned to the 63rd Military Airlift Squadron at Norton Air Force Base in California. I had served as an aircraft commander, navigator in the C 130, and had spent a year in Vietnam. Upon return, I was assigned to the C141, or Starlifter. The C141 has a gross weight of 325,000 pounds. At that weight, the airplane does not move without advancing throttle, so you know it is heavy. I was…