The organization selected for the present paper is Energizer Holding, Incorporated. Energizer recently splint from a parent company and in this paper, I will prepare a strategic plan to grow the business over the next three years. Including in the development of the paper will be a description of the company’s history, products and major competitors. In addition describe what is the current direction of the organization, conduct a quick SWOT analysis to determine areas that offer opportunities…
BACKGROUND OF THE COMPANY Sanyo began its operations as Sanyo Electric Works in 1947 in Moriguchi, Osaka. Earlier it manufactured bicycle generator lamps. Later in the year 1950 it changed its name to Sanyo Electric Co. Ltd. From the very beginning they were quality conscious. Sanyo was the first company to launch plastic radios in Japan and then the company started manufacturing televisions. Later they get listed on the Tokyo and Osaka stock exchanges. In 1969 it established two subsidiaries…