New Public Management

Why did I choose the path of Public Relations and Communication Studies? Why did I choose the path of Public Relations and Communication Studies? Growing up in a disadvantaged community and a developing country like my country Ethiopia, I had always pondered what I would be when I grew up. I saw that many children were affected with different problems and illnesses that were easily preventable. I identified myself with the struggles present in developing countries. Though these issues seem…

I always say that the public relations program at Mount Saint Vincent University found me, rather than the other way around. I have always had a passion for writing, public speaking and media, but as of my senior year of high school my exposure to public relations was limited to Samantha Jones from Sex and the City. As a 17-year-old that was torn between journalism and advertising, I followed a neighbour’s advice to research the field of PR. I quickly found that the profession is about so much…

The kind of research that was used to support this campaign was the traditional four-step model. When the Authority public affairs team collaborated with the public relations firm Porter Novelli, this gave them the resources they needed to research, plan, evaluate, and communicate what they needed to expand the San Diego airport. One of the main things that they did was research to make sure that all their expansions would be under code so that the Environmental Impact Report would approve…

The unique element of public relations writing is that it is the attempt to establish positive relations between an organization and its various publics. Other forms of writing, such as journalism, documentaries and fiction are not meant to leave the public with a positive image. While, they can have a positive effect they are used to tell stories, to express one’s opinion and to tell one-side of a story. Writing for public relations focuses on using a written platform to communicate a…

What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…

Doing Public Relations in Hawaii According to an interview with senior specialist in PR Huy Vo in PR week (2015) it is wise to use local terms when doing public relations in Hawaii. Vo also advises businesses to make their employees wear Aloha shirts instead of a suit in their headshots for the businesses ' website or other marketing merchandises. An uptight suit does not fit in the loose Hawaiian market in the same way. Vo said that “taking the time to learn about the culture is key in doing…

Facefit boosts PNP’s drive vs. wanted suspects from Journal online: http://www.journal.com.ph/index.php/news/national/23343-facefit-boosts-pnps-drive-vs-wanted-suspects Estopace, Dennis D. (January 28, 2012). From detecting germs to fighting crime, young scientists shine in tilt from Business Mirror online: http://businessmirror.com.ph/home/science/…

's challenged the value-neutrality of public administration scholarship; academic scholarship could not ignore the real-life discord of poverty, unemployment, and disease during periods of economic growth that were affecting the lives of people and creating mistrust in government. The reaction to those events was the rise of a self-proclaimed new Public Administration, a movement with an intellectual commitment to social equity and democratization of public organizations. At the first…

financial crisis in a cinematic format, which also journalism, television, advertising and public relations took parts. Too Big to Fail was originally written by Andrew Ross Sorkin, who was an American journalist and financial columnist in New York Times in 2009. Sorkin revealed stories of the financial issues the banks and the United States government were…

like”, this is what the majority of members of a sorority or fraternity would respond after being asked about Greek life. Why is that they feel like they have to say that? One word: Marketing. The way sororities and fraternities are portrayed to the public gives off a bad image and reputation about the members and their community. Any person who has not been part of Greek life and does not have any information about this community and its activities they would think sororities and fraternities…