NASCAR

NASCAR is one of the world’s most popular sports attracting millions of viewers every Sunday to watch their favorite drivers race hundreds of miles across the race track at intense speeds. Many people who love to tune in and watch the sport are not aware of the chemistry behind NASCAR. For the cars to be able to operate the way they do, a lot has to go into building them. Each track that is raced on brings different challenges to the race team whose job is trying to get their car to be the…

NASCAR executives, realizes that they must do more in order to spread awareness of the brand. Therefore, by launching the regional racing series NASCAR will promote rivalries, increase fan attendance, and increase sponsor participation. Furthermore, these advantages are part of the sustainability objectives highlighted above. This expansion, will allow the organization to establish a strong branding strategy that will resonate across the regions. The first initiative is infiltrating local media…

emotional connection to NASCAR racing and maintaining a competitive quality product are two components of the NASCAR brand” (1). NASCAR’s branding strategy also includes developing a business relationship with other companies to promote their products (Ferrell & Hartline, 2014). This is done by NASCAR drivers wearing the sponsor’s company logos on their clothes and on the outside of their race cars. These logos are also warned during NASCAR promotional events and seminars. NASCAR is genuine…

NASCAR is currently making sustainability efforts within its organization. One of which is partnership with Liberty Tire Recycling which is an eco-friendly incentive that recycles the GoodYear tires used throughout the racing year (Fava, 2013). At a time where being eco-friendly and creating incentives that help our earthly environment, it is important for companies and organizations to address these concerns for consumers. In 2008, NASCAR Green was created and as of 2013, assisted the…

traditional sports and NASCAR, revealing how NASCAR has mastered the art of using driver rhetoric as a marketing tool. As stated, Burke believed that in order to fully understand the actions of an individual or entity and to communicate effectively, all…

In the 1960’s and 1970’s NASCAR begin to emerge in the southeast, in such states as Pennsylvania and Florida (Ferrell & Hartline, 2014). A mid central region of NASCAR would be ideal, since NASCAR built race car tracks in the majority of the states along the east coast. It would be wise for NASCAR to have a more centralized location, that is very popular. I would recommend Nashville as the identified location, due it being the capital of Tennessee and an area of tourist attraction. One of the…

NASCAR technician: Craving for Racing They say it’s not for me, they say it can’t be done, however I plan to prove them wrong. My future plans are to become exactly what they say I cannot, an Automotive Technician specializing in NASCAR racing. Before I can pursue my dream of becoming one of the fastest NASCAR racers I must first have as much knowledge in mechanics as I can. In order to do this, I plan to become certified in the automotive industry. Automotive Engineering Technicians determine…

strongly identified with the south. The sport was born in Florida during the 1930’s and was generally known as a southern, white male dominated sport since the early races were held in Florida, Alabama and North Carolina (Ferrell & Hartline, 2014). NASCAR fans are often stereotyped as uneducated southern racist men and the organization has been criticized for its lack of diversity…

Analysis of “NASCAR Goes Green?” In the intern of Earth Island Journal, Natale Servino’s article, “NASCAR Goes Green?”, she opens with a description of most Southern Rednecks dreams. She gives the description of NASCAR being “an endless stream of RV’s at a standstill, waiting to fill dirt parking lots. People congregating around barbecue grills, drink a few cold ones, and talk strategy” (Servino). Being from the south myself, I can relate to this scenario. In the article, Ms. Servino brings to…

either. Unless you're pushed to the limit goals will not be achieved. Earnhardt was a fearless NASCAR driver.”Anyone afraid of the cars going too fast should stay home” says Dale. He started out very young learning about the cars from his dad. He became one of the best NASCAR drivers in U.S. history. And Died at a fairly young age of 49. Dale Earnhardt was one of the most successful and influential NASCAR drivers in U.S history due to his achievements in racing, safety implications, and…