Myopia

China division can skip international division to report directly to headquarters, which make the division have strong autonomy with localization. Decentralization helps local managers of Haagen-Dazs China gain effective local knowledge making accurate and sensible decisions. Regarding the horizontal differentiation, since Haagen-Dazs focus on promotion of the product, which means its degree of diversification is relative low and with the fact that it calls for a high degree of local…

Such immense faith and commitments is invested in the leader. The leadership in Enron was aimed to creating an aura of charisma among the leaders and eventually creating major defects identified in (Conger, 1990). The leaders cultivates a compelling and captivating self image, enjoy a lifestyle of great luxury, has total authority and build their eminence and maintain their grip on their followers. As such immense faith and commitment is invested in the leader. Enron’s leadership aimed at…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…