when all the facts may be brought to bear. In preparation for this meeting, ask yourself some hard questions: Could my opponents be right? Partly right? Is there truth or merit in their position or argument? Is my reaction one that will relieve the problem, or will it just relieve any frustration? Will my reaction drive my opponents further away or draw them closer to me? Will my reaction elevate the estimation good people have of me? Will I win or lose? What price will I have to…
Table of contents Introduction 1 Chapter 1. The Victorian Era 3 Chapter 2. Tess, the tragedy of an unfair existence…
Even before Claussen began pushing his architectural vision, others were busy designing the inner workings of the plant. Jan Knau, an engineer, was only 27 when he was asked to come up with a flexible assembly line for the factory. Knau, then just a junior associate, contacted BMW’s top 15 assembly engineers. He invited them to a two-day workshop at a BMW retreat near the Austrian Alps. After a series of marathon sessions that included discussions of every facet of the ideal assembly line, Knau…
UNIVERSITATEA TRANSILVANIA DIN BRAŞOV FACULTATEA DE LITERE PROGRAMUL DE STUDII UNIVERSITARE DE MASTERAT: Studii Lingvistice pentru Comunicare Interculturală Forma de învăţământ: Zi DISERTAŢIE Absolventă: Bușe Ionela Monalisa Coordonator: Lect. univ. dr. Sibișan Aura Braşov 2015 TRANSILVANIA UNIVERSITY OF BRASOV FACULTY…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…