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Corporate transparency Opening case study: Apple In the early 1970s, Xerox developed world-changing computer technology, as well as the mouse and the graphical user interface. (Modern GUIs include Microsoft Windows and Mac OS X.) One of the devices was called the Xerox Alto, a desktop personal computer that Xerox never concerned to market. A decade later, several Apple employees, including Steve Jobs, visited the Xerox PARC research and development capability for three days in exchange for $1…

Samsung Marketing Strategy Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today. What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective…

Aveeno Absolutely Ageless Restorative Night Cream "Want to look younger, longer?" According to the September 2016 advertisement Aveeno Absolutely Ageless Restorative Night Cream claims that blackberry complex will provide you with natural younger looking results in just one week. This advertisement captures the radiance of Jennifer Aniston's natural younger looking skin as she is positioned upright on elegant white upholstery. The dark navy star filled moonlit sky gleaming in the background…

Baby’s pictures- To Share or Not to Share? Welcome to the digital age. Living in this era of smartphones must make you giddy to post yet another picture of the apple of your eye. But what about the privacy issues? Have you ever considered the consequences? Here are some pros and cons when it comes to sharing your baby’s pictures online. The 21st century hit us with a digital expansion which is constantly rising and probably reaching a peak we’ve never even thought possible. We are all so…

Abstract Report presents competitive advantages of Apple since Steve Jobs was back to the company. We believe that Apple has several competitive advantages including sustainable competitive advantages. Basing on value chain report presents list of company’s advantages in every department. Our analysis show that the most important advantages of Apple are vertical integration of company from design to purchasing that leads to high quality, superior design that creates products that meet…

Samsung Galaxy Note 7 Release Date & Pre-orders Samsung Company continues to surprise us year after year with their supreme quality smartphones. Every number in brand Galaxy bring us some new stuff, cooler party, better camera, more and more better phones in every year. Only think about how many more things you can do with your every new Samsung phone! Using Galaxy note phone you put at least 5 tings in your pocket, but 5 years ago you couldn’t think about it even in your biggest dreams! With…

Apple Supply chain – Issues AMR research and Gartner ranks Apple’s supply chain management as the best in the industry. Apple widely considered as the number one innovative company in the world has developed many breakthrough innovative products like Mac, iTunes, iPods, iPad, iPad Mini, iPhone series and more recently the iWatches. These products garners a huge demand from the consumers even before the products are made available for the release. In the case of iPhone 6 Apple sold a record…

The Apple Doesn’t Fall Far from the Tree (An analysis of themes found in Tom Stoppard’s play Rosencrantz and Guildenstern Are Dead) In the modern world, technology revolves all around us. Most people cannot go five minutes without their cell phones or tablets. Social media controls our minds and has changed the way people interact with others. Our generations have become rude and do not know how to think before acting. This technology however, did not come from thin air. Technology has come from…

Process view - Apples supply chain Though there are different types of process views for supply chain such as Cycle view, Design view and Push Pull view. Apple uses Push pull view for their supply chain process. Push Pull view can be defined as two different categories in supply chain. Pull process totally rely on customer’s demand. Whereas, Push process is entirely based on perditions made by manufacturers about the products performance in the market. Apple holds the number one supply chain…

FreedomPop About FreedomPop The company was founded by Steven Sesar & Stephen Stokols back in 2011 and in 2012 they struck a deal for 4G, and from there... the company grew. What is the company? Just the world's first completely free mobile plan that ensures no one is disconnected from the connected grid. FreedomPop has flipped the tables and changed the script in the telecoms industry. They serve both the US, Spain, Mexico, and the UK and while they got their start in mobile services, they…