Mud on the Tires

Then he calmly walked to those in the crowd and greeted them saying "Pax et Bonum." Suddenly there was a roar, and the crowd made way. A huge giant rushed forward and grabbed Francis by the scruff of the neck. It was his father. BERNARDONE: Come with me, now! FRANCIS: (Holding one of the columns of the temple) Where? I'm not going anywhere! BERNARDONE: (Roaring) Home! FRANCIS: My home is here – here in the square. And these men and…

However, the large drop in PalmKid’s contribution margin per unit combined with a decrease in the actual number of PalmPro units sold as well as a drop in the actual contribution margin per unit below budget, led to the total contribution margin being much lower than budgeted. Other factors could be discussed here––for example, it seems that the PalmKid did not achieve much success with a three digit price point––selling price was budgeted at $149 but dropped to $102. At the same time,…