Much Ado About Nothing

education policy. Mother Tongue languages such as Mandarin, Malay and Tamil are known to be the students’ second language in Singapore. It is mandatory for each student to take up at least one second language. However according to an online news "Much Ado About Mother Tongue", students have not been coping well with their Mother Tongue language over the past years. Instead, the students are excelling in other subjects such as Mathematics and Science. More often, students are denied entry to top…

European Union: Integration through deliberation? (pp. 65-84). London: Routledge. • Chryssochoou, D. N. (2000). Democracy in the European Union. London: I.B. Tauris. • Crombez, C. (2003). The democratic deficit in the European Union: much ado about nothing? [Electronic version]. European Union Politics, 4(1), 101-120. • Davidson, C. J. (2003). How democratic is the European Union? An analysis of the democratic-deficit within the European Union and the proposed reforms. Unpublished…

Chapter Fifteen ‘One Last Call’ When Harper slouched into her Monday morning registration class after a mournful weekend lamenting her dismal display at the science exhibition, she wished the day was over already. As she waited for an unusually late Miss. Turncroft to take to her desk for the morning register, Harper turned her attention from the empty space at the front of the class, to the empty space out the window. The clear blue sky had turned a distraught grey, whilst a giant monstrosity…

through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much money and market share that in 1997, Quaker finally sold the company for $300 million to Triarc, which has since revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The…