Mountaineering

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    Hughes’ work has drawn up the old battle lines of poetic engagement between those who trust fictions of the everyday world and those who have been visited by truths unavailable to ordinary, jaded senses. It is important to analyze the poet’s own subjective relationship to his writing and the problems this presents to the reader. The dramatic relationship between two narrative voices1 – self and senses, body and spirit- which is typical of Hughes’ work, rests upon existential questions. The…

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    Benetton Case Study

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    Sales, which included T-shirts and denim jeans, reached $78 million, 98 percent of which came from the domestic market. With 1,000 stores in Italy alone, Benetton realized that the home market was saturated, and launched a major export campaign. Benetton targeted the rest of Europe and made plans to enter U.S. and Japanese markets. In 1979 the first store was opened in North America. By 1981, Benetton, operating under the name Invep S.p.A., had become the world leader in the field of knitwear,…

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