Motion graphics

Effects of background music endings on consumer memory in advertising. The use of music in advertising is extremely strategic, as it allows marketers to connect with their audience on an emotional level, influence the consumer 's purchase intention and help consumers retain information about the product. In this study, the researchers hypothesised that the ability of consumers to recall advertising products and messages, is impacted by the style of endings used in background music. At the time…

Communication nowadays is a controversial concept that allows society to try to maneuver away from within the world. Communication is most often utilized in the workplace. Getting to know employees and other staff members is essential in making a successful business happen. If this does not happen, then it could more likely bring unwanted issues. The primary focus that leads to most problems is communication. In this case, people often engage in a situation without any hesitation to consider…

That is why the format does not matter as long as the message and the presentation are true to the topic. Other formats can help to covey the true emotions of a situation. In the case of Maus, Art Spiegelman decision to portray the Holocaust in the graphic novel format turned out to be a smart decision that helped to highlight some overlooked results of the Holocaust. It is because of these bold authors and the formats they choose that people are able gain different and unique perspectives on…

In 2016, my grandmother was diagnosis with pancreatic cancer. This is news that no family member would like to hear. I first heard about my grandmother’s diagnosis a day before presenting to my class on the same disease. It was very emotional for me to present on the topic of pancreatic cancer knowing that my grandmother also has the disease. It is necessary for friends, associates, family members, and healthcare practitioners to identify the five level of needs in an individual situation to…

logos of random company names that I make up. I soon found out that there is a career in doing these types of things and it’s called Graphic Designing. In this speech, I will outline the job description, preparation and advantages and disadvantages of a career in graphic designing. First off, what is graphic designing?…

Marketing is a persuasive strategy used to sell products to a targeted audience. In fact the first impression is the important key in marketing. Traditionally, masculinity and femininity has been used to promote products from fashion to foods. Some may argue that sexuality factors in advertising will misrepresent the company’s and the products image. This essay will attempt to illustrate that advertising should use masculinity and femininity in advertising as objects of attraction to sell…

There are several courses that were beneficial in preparing me for this internship. The first and most evident is MRKT 4328 Advertising. I did an entire advertising plan for this company and this was the class that helped with the most. The second course that helped was MRKT 3330 Brand Management. There was a substantial amount of material I learned in that class that I used for the advertising materials. For example, being consistent throughout your entire brand and knowing what consumers look…

Introduction Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand…

This Chanel N° 5 perfume advertisement starring Suzy Parker, a well known actress and model at the time, was released in magazines and newspapers in 1957. This ad shows Parker joyful and glowing, standing in between two handsome men while being escorted down a stairwell. Her face and hair is absolutely flawless and combined with her gown, flowing from her graceful movements, exude confidence and a sense of carelessness. The late 1950s and early 60s were a very important time for women as the…

cultural communication lectures I realize that not every one is the same in the way they communicate. We are living in a global world where borders are shrinking and cultures are meshing but there are sill cultural customs that need to be accounted for. Especially as a Campus Involvement Ambassador, it is our job to ensure all student, even international students have a great experience at Fresno State. I was ignorant to the fact there are so many distinct cultures represented around campus. I…