Assignment #1: Hospitality Marketing 1. List the TOP 10 hotel groups in the world and their brands. - The TOP 10 hotel groups are: • Marriott International/ Starwood Hotels & Resorts: + The Ritz-Carlton, St. Regis Hotels & Resorts, JW Marriott, Westin, Courtyard, aloft, Marriott Hotels, Autograph Collection hotels, Four Points, Moxy Hotels, Edition, Sheraton, Design Hotels, SpringHill Suites, Marriott Executive Apartments, the Luxury Collection, Marriott Vacation Club, Renaissance Hotels,…
1.1 INTRODUCTION Every hotel, motel even a resort need to has a room division. But do you know what about Room division? In fact, room division operations have separate to front-of-the-house and back-of-the-house. Firstly, front-of-the-house is the area where the guest and the employees meet and interact directly such as front office, restaurant, even is lounges. Second, back-of-the-house is like behind the screen, and guests will less meet the employees who work back-of-the-house. For example,…
3.0 SCANNING THE ENVIRONMENT 3.1 Environmental Analysis 3.1.1 PEST Analysis In aligning with the indicatives of Malaysian Tourism Industry PEST Analysis conclude that in conjunction with the Malaysian government, Malaysian Tourism Industry has initiated several hotel and destination development schemes under the slogan: “Malaysia, Truly Asia”. Malaysia’s economic stability, scenic beauty, the metropolitan extravaganza offered at cities like Kuala Lumpur (KL) and the government’s generous…
Introduction In this present day time, salary and benefit are the prime needs of each business. In the accomplishment of a lodging, visitors play a key role,for illustration if visitors are fulfilled by the administration ,offices and are pulled in by the specific 's picture firm, its implying that firm is satisfying the clients ' requests. Then again if clients are not fulfilled by any item or firm, there is requirement for client criticism to know where the escape clauses are. This report…
Research Paper (Draft 3) INTRODUCTION Background The hospitality industry is a part of the service industry that includes lodging, theme parks, hotels, motels, cruise, transportation and many more. The hospitality industry is also one of the industries that are growing at a rapid rate every day because more and more tourist are motivated to travel to other cities and countries. Traveller refers to a person who goes from one place to another for the purpose of relaxation and pleasure. However,…
Task & industry environment The Scandic hotel group exists out of 230 hotels within seven countries: Poland, Belgium, Germany, Norway, Denmark, Sweden and Finland. The chain is ranked to be mid-price hotels. Mid-price hotels can be defined as follows: Quality hotels located in major cities or suburban areas, often near major expressways or business areas, convenient to shopping and attractions. The hotel usually features medium-sized restaurants, fitness centers and pools. (Scandic, 2016)…
each of these has its own characteristics, which differ from one category to the other. For example the E category hotels are mostly rooms with basic furniture, two rooms and a stove, the D and C category hotels are typically furnished rooms or small motels, which are located in cities…
Hernie, a women that had her life torn apart because of a boy who loved to feel the rush of telling rumors. His name was skilter, he was a strong lier with weak thoughts and actions. Hernie and her family were victims of his decisions. 5. Their reputation was broke and so was the relationship. She doesn’t let people mess with her family and get away with it. Hernie is out for revenge and won't stop until she is satisfied with the pain she makes him feel. I, Hernie will not back…
AO Project- Holiday Inn Introduction Holiday Inn is a British-owned American brand of hotels, and a subsidiary of InterContinental Hotels Group. Founded as a U.S. motel chain, it has grown to be one of the world's largest hotel chains, with 1,145 active hotels as of September 30, 2016.The hotel chain is based in Denham, Buckinghamshire. There are some IHG hotels located in Singapore such as holiday inn and holiday inn express. As there is an increasing of 16.4 million tourist arrivals in…
The hotel industry has completely changed in the past ten years. Even this year for the merger between Marriott and Starwood, hotels became more environmentally friendly, or having theme park resorts. But these aren’t even the biggest trends. Today hotels are focusing their attention to the increasing demographic group of the Millennials. With that in mind hotels are interested in a couple factors first starting with what is a Millennials. Next what demands and need Millennials have, how they…