Montgomery County

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    Case Study: Healthcare

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    hospital’s target market is based on these segmentations, Geographic, demographic, psychographic and behavioral. Shady Grove Hospital target market tends to be geographic in nature. Shady Grove is located in Montgomery County one of the most affluent areas of Maryland. The U.S. Census Bureau estimated in 2014 the population to be. 1,016,677, with those under 18 years old to be 23.6% of the population. Black or African American alone accounted for 18.6%, while Hispanic or Latino, in 2013 was 18.3%. White alone, not Hispanic or Latino, in July 1, 2013 was 47.0%. The County does represent a diverse population base. The target market is also demographically. High school graduates or higher aged 25 years and over in 2009-2013 was reported to be 91.2%. Those with a Bachelor’s degree or higher, aged 25 years+ in 2009-2013 accounts for 57.1%. The Veterans population in 2009-2013 was 48,402. The Median household income during 2009-2013 was $98,221. Persons without health insurance, under age 65 years, were only 12.8%. With this diverse group and economical level the hospital can and do market for a varied” payer mixed.” In addition, there are the so-called “Baby Boomers” those people born between the years 1946 to 1964. The Census Bureau reported that this group forms 12.3% of Montgomery County population. In the article Frederiksen, D, (2012), indicated “Healthcare plans and providers that treat Boomers as partners, as consumer and ultimately as valued customers will be better…

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    Montgomery County’s environment was classified amid the filthiest twenty percent, for carcinogen emissions, of all United States counties in 2002. Before that, in 1999, it was categorized among the worst thirty percent in unpredictable organic compound outputs. Also, three percent of homes are vulnerable to a high risk of lead exposure. Fortunately, there are is no record of any waste sites on the EPA’s official list. Therefore, the area most seriously affected by pollution in this particular…

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    Many factors influence how the public perceives the criminal justice system and the jail facilities that house our nations “most wanted” or “unwanted”. Amongst these factors include: television, the news, movies, books (The Shaw Shank Redemption or In Cold Blood), memoirs, political propaganda, and general education growing up in the United States. Each of these factors influences people, outside of the criminal justice system, to view it as something it is not or something far from accurate,…

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    Underfunded Public Schools

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    Over the last couple of years, headlines about schools have become more and more prevalent. Whether it was about school lunches (and how bad they are) or how schools are helping their students for the better, stories about schools have been and will always be in the headlines. However, there is one story that has shown up plenty of times and has no definite solution: underfunded public schools. Public schools all over the nation, from Chicago to Philadelphia, have been declining for a while.…

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    Jail Experience On Friday, November 4, 2015, I got the opportunity to visit the Montgomery County correctional facility that is located in Boyd’s Maryland. Before, I went to the jail; I had a bad impression of the correctional system and offenders as well. I thought nothing good came out of being locked up in jail. After the tour, I have come to realize that the correctional center offers a much valuable variety of services to the inmates. I also got the understanding that detainees are not…

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    Importance Of Advocacy

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    Advocacy Increasing Resources & Support in Our Communities. The Valley of the Sun YMCA believes that everyone in our community deserves to be healthy, confident, connected and secure. This is why we emphasize the powerful impact of advocacy for our community. With a focus on youth development, healthy living, and social responsibility, the Valley of the Sun YMCA collaborates with national and community-based leaders and policymakers to grow the resources and support that helps empower…

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    Ethel Provo Essay

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    Ethel Provo was born and raised in Ramer, Alabama, a small town outside of Montgomery Alabama. Ethel wasn’t born in a hospital; she was born at home by a midwife. The midwife was a close friend of the family, and delivered most of the babies in the area at that time. Back when Ethel was growing up Ramer was a small town where everyone knew everyone. People didn’t bother locking doors back then, because they felt safe and trusted their neighbors. She said there wasn’t much to steal, because…

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    Public Campaign Finance

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    City-states of the ancient world were one of the first political entities with democratic governance. Part of the democratic process is authorizing individuals to make decisions, holding these individuals accountable, and for these individual to be responsive to the needs of the community (Pitkin, 1957). Today, cities have low levels of democratic participation that hold elected officials accountable and authorize them to have the power to make a decision. At the same time, a majority of the…

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    the User-Friendly Budget may not create further citizen engagement based upon the research. Research has shown that by studying the budget process in all 50 states, we ended up with a wide variety of requirements. The only similarity that appears through this study was that state governments are primarily only concerned with the first step of informing the public. There is no requirement or mandate beyond this to narrow the gap between government's creation of the budget document and citizen…

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    Types of external considerations within Rutherford County are related to natural disasters, political disasters and macroeconomic shifts, including inflation, rate of growth, and unemployment. As a measure to offset natural disasters, we have relationships with other counties across the state coordinate efforts with our Emergency Management team. Indeed, the county 's mitigation planning efforts consist of local, state, and federal assistance. Unfortunately, there are few measures to plan for…

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