Modes of persuasion

Often, when we hear the term “persuasion,” it conjures up the image of a person manipulating us and tricking us to get what they want. We also often think that persuasion requires magical powers and innate skills to be successful in persuading. However, Dr. Robert Cialdini, author of the revolutionary book, Influence: Science and Practice, argues that it does not always have to be that way. He argues that the ability to persuade is guided by behavioral science. Cialdini spent his entire career…

Successful persuasion, as SJT demonstrates, requires monitoring of ego-involvement levels and careful control of the discrepancy issue between message senders and receivers. By understanding SJT and modifying message positions based on the size of the discrepancy gap…

writing changes over the course of the novels. How her words shift from these novels is drastic, as she finds her groove in writing. In fact her words themselves change from focusing on the words of her characters to the ACTIONS of her characters. In Persuasion for instance her characters sometimes does not even remember her actions, and for the most important scenes in the book there is no dialogue at all. Austen learned how to write a crucial scene without needing too many words, and by…

The candidates incorporated authority, social proofing, and the central route to persuasion in their debating techniques to persuade voters. Authority and social proofing act in a cyclical way, since a social proof is the act of individuals imitating others due to their own uncertainties in regards to a topic, and authority is used by those who use this uncertainty to their own advantage by acting credible, all-knowing, and confident to assure others that they should follow them. Central…

It seem difficult most of the time to find the best way to succeed in persuading your listeners. The text book offered us with about six principles that are believed to be effective in achieving the goal of successfully persuading our/your listeners which are reciprocity, scarcity, authority, commitment and consistency, consensus and liking. The identification and understanding of where each principle fit environmentally will assist…

DeAngelis, T. (2014, December). Coaxing better behavior. Monitor on Psychology, 62-67. Retrieved Oct 2, 2015, from www.apa.org/monitor/index.aspx Summary: Nudge principles are the findings of psychologists who have studied people’s natural tendency to behave in a way that affects their decisions. Tori DeAngelis focuses on how social psychologists can use these recent principles to impact people for the better, in their choices and in their daily life. It is a gentler approach that is being…

The art of persuasion is something that we come across everyday. Persuasion happens very easily based off the simple fact that as human beings we are not logical in any decisions we make. There are seven things that trigger persuasion and they are called fixed action patterns or behavior. In this paper I will discuss three of the seven fixed action patterns of behavior by giving a brief description and telling a story that better explains how the theory works and how it has been applied in my…

convince the audience to do some type of action. The Greek philosopher, Aristotle, divided persuasive speaking into three categories: ethos, pathos, and logos. Logos is persuading by the use of data, statistics, and interpretation. Pathos is a type of persuasion which testifies to the reader’s emotions. Lastly, ethos is a type of appeal which is influenced by the speaker’s language and by the actions taken by the speaker. In the novel, To Kill a Mockingbird, by Harper Lee, Atticus Finch, in his…

Figure 9.6 is the less effective version of the persuasive message. This message uses two psychological tools of influence. Reciprocation and liking are the tools used to persuade the reader. Reciprocation is used by offering the members who sign up for the walkathon free items. Once members pay for the registration and receive the free items, they will feel obligated to attend to walkathon to repay their acceptance of the free items. Additionally, current credit unions members are being…

The Science of Persuasion article gave excellent insight into the various tactics that are used in advertisements, marketing communications, and even in everyday life by our peers who are ultimately trying to make an exchange for something they want or need. The Cialdini article discussed the six persuasive strategies of reciprocation, consistency, social validation, liking, authority, and scarcity. I think we have experienced each of these strategies in different strategies at various points in…