MIT Sloan School of Management

important. After reading the article ‘Code switching between cultures’, I understood that we should do more changes between cultures, especially when work with foreign colleagues (Molinsky, 2012, p140). I had a part time job when I was a senior high school student. I worked in MUJI as a shop assistant. It was a good experience to be able to work with manager who come from Japan. I was so excited because that was my first time to work with a foreigner. The Japanese manager come to Dalian for the…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…