Milton S. Hershey

In the article, “Kit Kat garners positive PR for campus theft response” by Kevin Allen, discusses how Kit Kat took advantage of a viral story on social media that involved their brand. The whole story started when a college student had posted a picture on Twitter about how someone had left a note in their car because they had broken into the car and stolen the person’s Kit Kat. The photo of the note quickly went viral all across social media with shares, likes and comments. Kit Kat then tweeted…

The case of Masterpiece Cakeshop v. Colorado Civil Rights Commision was heard by the US Supreme Court December 5, 2017 and will be decided in 2018. The owner of Masterpiece Cakeshop, Jack Phillips, is a christian man that designs cakes in the store. David Mullins and Charlie Craig are a same sex couple that went to Masterpiece Cakeshop with the intent of buying a wedding cake. David and Charlie asked to order a cake for their wedding, but Phillips told them that he would not make the wedding…

The Oreo is a sandwich cookie consisting of two chocolate wafers with a sweet crème filling in between (https://en.wikipedia.org/wiki/Oreo). The product was first introduced on March 6th, 1912, which is exactly one hundred and three years ago and now owned by Nabisco, from Mondelēz International, Cadbury. The snack is wildly popular and a top-seller in the United States of America. The Oreos taglines are “Wonderfilled”, because they are claimed to be filled with wonder and “Milk’s favorite…

Pestel analysis on Cadbury: It’s an analysis in which evaluate a firm or a nation or anything else under following domains: political, economical, social, technological, environmental and legal. This is done to chart long term plans. Cadbury is synonymous with chocolate consumption worldwide. Opening shop in the early 19th century, Cadbury has emerged as a global brand with factories and offices the United Kingdom and North America, and a notable presence in Asia and Africa as well. In 2008,…

I. Introduction Established in 1967 as a subsidiary of Lotte Group, Lotte Confectionary has wide range of products including chewing gum, cookies, ice-cream, chocolate pies, snacks and biscuits. Selling in 70 nations all over the world, Lotte Confectionary owns approximately 300 patents and brands and this shows how active they are in the international markets. According to their annual report in 2015, their profit goes up to $32,179,800, equivalent to the increase of $836,190 compared to the…

PART A: Question 1: Thorntons is a British multi-channel confectionery retailer, which is considered as the leading premium chocolate brand in the UK, with shoppers purchase exceeding £300 millions in 2014. The company operates through two business segments, namely retail and fast moving consumer goods. The main activities of Thorntons include manufacturing, retailing and distribution of high quality chocolate, toffee, and fudge with luxury and special packages. Apart from approximately 400…

The store opened its doors for the first time in the mid 90’s. BR has now over 6000 stores spread across 35 countries. It has its major market penetration in the UK with 2800 outlets and Japan with 800. Its current Headquarters is…

MARS – COMPETITOR ANALYSIS OVERVIEW – • Mars Chocolate bar was first manufactured in England 1932 and was advertised for being as a trade made with Cadbury chocolate couverture. • The Mars bar made a $33 billion dollar revenue last year making its most profitable year in their history. • It came out in Canada with all of its limited edition flavours due to high standards of chocolate bars in Canada. It was known as a candy bar and not a chocolate bar. • Since 2006 all of the…

Have you ever had a piece of candy that you’re now addicted to? Well I do and it’s Snickers. Snickers is my favorite candy for many reasons. Some including it being the perfect size for a snack, another being the delicious combination of chocolate and caramel. The third reason why I am addicted to Snickers is because the peanuts inside the candy bar are an astonishing taste to the chocolate and caramel. A Snickers bar is the perfect size for a snack. If you want a snack just eat a snickers.…

In 1905 as a result of the merge with Anglo-Swiss condense company also a company of Henri Nestle what’s known today as the Nestle Group was created. Nestle company started industrializing and exporting chocolate for the first time with the help of Henri Nestle and his previous experience making chocolate milk in 1875 when he supplied condense milk. In 1905 the company had over 20 different factories but they two head offices, in Vevey and Cham that controlled exports. By this the company…