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    BMW Brand Portfolios

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    packaging & production, labelling & marketing in addition to reduced risk. Simultaneously, consumers are guaranteed varieties of products. The rapid growth of the NIVEA brand is reinforced by high customer satisfaction. DHL: DHL operates under the corporation Deutsche Post DHL Group. This structure intends to better distinguish the brands, Deutsche Post and DHL, from the Group name. In addition, structure of the various divisions and brands should be elevated. As part of renaming the Post -…

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    Corporate social responsibility There has been done much research about corporate social responsibility and the effects of this for the firm. Friedman (1970) first defines CSR as follows: ‘‘CSR is to conduct the business in accordance with shareholders’ desires, which generally will be to make as much money as possible while conforming to the basic rules of society, both those embodied in law and those embodied in ethical custom.’’ If a firm is socially responsible, it takes into account all…

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    Corporate Social Responsibility (hereinafter referred to as “CSR”) is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. It is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. 14 Mallen Baker has defined Corporate CSR as…

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    3. Attribution Theory within Charismatic Leadership The observation that society and consumers ascribe charisma to certain CEOs strengthens the relational view of charismatic leadership (Fairhurst and Uhl-Bien 2012). The consumers and CEO interact with each other which leads to the construction of charismatic leadership (Day 2000). But, charismatic leadership is not just a relational phenomenon as the perception of charismatic leaders is rather subjective. Conger and Kanungo (1998) state that…

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    ity important in business? As our world tends towards globalization, companies must represent all cultures and types of peoples. From a consumer perspective, if a group feels prejudice, then they simply will not support that product or service. One would not buy a meal from McDonalds if you knew the CEO was racist towards your culture. By representing all groups equally, a company can ensure that they will have consumers from all groups. From a company perspective, it would be very naïve to…

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    Eminent Domain

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    The recent Republican debate introduced a case that exemplifies the controversy associated with eminent domain. In short, the case was a hearing between the Casino Reinvestment Development Authority and the counsel representing Vera Coking. Trump attempted to take over Coking’s property to expand his casino by building a limo waiting area. When appealing to the CRDA, they offered her a mere two hundred fifty thousand for land that a previous developer offered her a million for. Although eminent…

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    I feel it important when you work through the impact of new political leader it is important to know their “values, beliefs assumptions, perceptions, norms, artifacts, and patterns of behavior”, (pg246) when you are getting a new political leader. The society and county need to know what this person stand for and what the person plan are for their society. I feel that theorist Woodrow Wilson is able to help and guide the new political leader by this state that Woodrow Wilson said, “that the…

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    A bonus plan is a great way for employers to entice individuals to join their company, as well as stimulate production goals of current employees; unfortunately, “there can be unintended consequences and unanticipated effects” (Mayhew, 2016, n.p.). The Gaines Company implemented a bonus program as a way to motivate their employees (Edmonds, Olds, & Tsay, 2008). The managers would be given a bonus equal to 10 percent of any excess difference between the projected net present and actual net…

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    According to Hopkins and Gross (2010), the governing board plays a key role in how the nonprofit is controlled and handled. Based on how the organization is setup will determine how the governing board is selected, however, since they are the gate keeper of the organization (Hopkins & Gross, 2010), it would behoove the organization to have board members that are financially literate as it relates to business and budgets. Budgets are generally completed annually and the numbers should equate to…

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    Donald Brren Case

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    In 1990 Donald owned 96% of the company and other valuable assets including companies that builds homes and offices. With all of this he was worth around $2 billion. However the CEO of Wells Fargo at the time claims that no one really knows how much the land is really worth. Since Donald Bren now single handedly owns the most property that one man has ever own in the United States following 1994. Donald has a plan for this urban development and wants to create the ideal American community for…

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