Miller's Crossing

piece of wood on the right of the Hagerstown turnpike, toward the village of Sharpsburg.” Gibbons advanced in division columns to the left of the turnpike when they finally reached an open field. Around 6:00 am, Gibbons deployed Sixth Wisconsin into Miller’s Cornfield, Second Wisconsin formed on its left. While the Sixth and Second pressured forward, the Seventh Wisconsin with Ninetieth Indiana at their right followed ready to support at a moment’s notice. Sixth Wisconsin reported that as soon…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…