Mike Harris

Introduction (Group) Data mining is discovering the methods and patterns in large databases to guide decisions about future activities and the use of automated data analysis techniques to uncover previously undetected relationships among data items (Witten & Frank, 2005). Many suggest that the intentional acquisition of the data is an invasion of privacy. Data mining and collection, like many technologies, is a constantly evolving practice, as are the laws and regulations that govern it.…

College Park is a big time college town that just like any other college town loses thousand of people buying items in the town over the summer time. This festival would be hosted over the summer in which over thirty thousand less people would be living in College Park than over the rest of the year. A town may have many reasons for not wanting ninety thousand people coming in and spend four days in their city but there are many reasons why this would help the city. First off, the revenue that…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…