Mia Hamm

Nike's Global Women's Fitness Business: Driving Strategic Integration Case Brief Sim Chok Hao Javis 12412242 Overview Nike was a company started in 1972 by Bill Bowerman and Phil Knight. Nike's mission is "to bring inspiration and innovation to every athlete in the world. Nike's main focus was originally centered around shoes: they designed, produced and sold shoes. By 2006, Nike became internationally established and gross international and domestic sales had hit a high of…

has transformed Nike into a powerhouse. The technology that has been researched and developed by Nike through biomechanics and physiology has paid off in large part through two icons, Jordan and Tiger. Other athletes like Derek Jeter, LeBron James, Mia Hamm, Michele Wie, Maria Sharapova, Roger Federer have almost single handedly pulled Nike to the forefront of athletic wear in their prospective sports. These athletes did not start the buzz, but only kept the vibe going. Bo Jackson with the "Bo…