Annotated Bibliography Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmissin intentions. Journal of Marketing Research, 53(2), 225-239. doi:10.1509/jmr.14.0099 In this article, the authors point out the valence, channel, and social tie strength of a word of mouth conversation. They go throughout their paper explaining in detail about word of mouth. Furthermore, the article includes a set of data that was…
ASTM C805, "Standard Test Method for Rebound Number of Hardened Concrete", outlines the methodology as "A steel mallet sways, with a foreordained measure of vitality, a steel plunger in contact with a surface of cement, and the separation that the sledge bounce back is measured."…
phenomena, while social relationships are underplayed. For example, his theory of psychosexual development. Psychoanalysis has made a huge contribution to psychology, not least in the development of various forms of therapy and counselling where Freud’s methods have been improved and adapted in light of later research and thinking. It has stressed the importance of childhood experiences in shaping adult personality and…
There are certain beliefs humans like to hold, such as the idea of free will, and that our individual experiences matter in making us who we are. Rorty’s theory leaves us guessing about what he may say to such a critique. Are all sensations that are the same in the physical world identical? For example if S sees a blue jay and S’ sees that same bluejay, are those mental events identical? Do these mental states make us human? Can our live always be categorized by mere thoughts and sensations?…
“Make a rational choice,” how many times have you used this phrase or heard other people use it? Numerous times right? Whenever we are receiving or giving advice, we try to focus on the rationale. So what is a rational choice? According to a traditional model of rational choice theory, a choice is considered rational if it is expected to maximize utility. Usually, any choice that tends to increase the level of satisfaction is considered to be rational. To have a better understanding of the…
Personal identity is the concept in which you develop your own sense of self over time. In a philosophical sense, personal identity theory is asking yourself, who am I, why do I exist? These questions have been thought of and discussed throughout history by philosophers who have searched for the answer about the actions and nature of the human being. The philosophy of personal identity has addressed the matter of the human beings existence and how we exist throughout time. When you ask yourself…
3.3 Questionnaire Design Questionnaire design is critical research activities. The researcher should consider the question that will be used to gather data from respondents, if the right question is not given to respondents, the obtained data is useless. The questionnaire must be a well- organized, the question must be clear, relate directly to research purpose and there is a nature order in order for respondents to complete the questionnaire properly Hence, the questionnaire must be designed in…
focuses on the study of materials in which do not have carbon as part of their property, for example gases and metals. Finally biochemistry the last branch that focuses on the studying of living organisms and their chemical processes. The basis of methods addressed in chemistry are structured through a process to gain knowledge through hypothesising and the development of theories based on the collected data of results. Where “observations are…
The survival analysis, is in the class of statistical methods, for considering the occurrence and the timing of events is applied, in the field of medical sciences1. Although, there is more than one modeling approach for analyzing data 2, But before the choosing the best method, ask from ourselves that: why this method? Modeling procedure will answer to this question3. One of the modeling approaches, that widely and special used in the survival sciences, is the cox proportional hazards model4.…
Extended Essay Aaron Cheung Research Question: What are the effects of an ageing population on Hong Kong? Supervisor: Mr. Murchie Word count: Research question What are the effects of an ageing population on Hong Kong? Introduction For my Extended Essay, I will focus on the effects of the problem of ageing population in Hong Kong. Ageing population is a shift in the country’s or a region’s population towards older ages. This is usually reflected in an increase in the proportion of the…