Message in a Bottle

On March 29, a man searching for his cell phone caused a fatal accident with another vehicle. While taking your eyes off the road for only two or three seconds to find a misplaced item might seem harmless, at freeway speeds your vehicle can travel several hundred feet in only a few seconds. Unfortunately, dropped or misplaced items can sometimes cause a distraction or even a danger if you drop them while driving. Luckily, there are several ways you can deal with dropped or misplaced items in…

The Museum of Man in Balboa Park, San Diego has recently opened an exhibit titled, Cannibals: Myth and Reality. Open until 2018, the exhibit sheds new light on previous views on cannibalism and helps guests discover that cannibals are not always the monstrous people as displayed in the media. Once past the ick factor, the displays provide a beautiful insight into cannibalism from a culturally relative perspective. Overlooking the room’s unorthodox layout, the exhibit does take the time to…

different medium. The first advertisement uses a printed image that shows simple colors and a strong message to encourage people to buy their product because it gives them antioxidants; however, the second advertisement uses a powerful dragon made out of their “crazy healthy” juice to create the illusion that the juice is as powerful as a dragon, yet the advertisement still sends the same message and same audience but uses a different strategy. These two…

input at the same time. Kahneman however states that we are able to attend to more than one input at a time and is more concerned with capacity. Broadbent started with his work with air traffic controllers during the war, where a number of competing messages from departing and incoming aircraft were arriving continuously, all requiring attention. The air traffic controller has to decide which is most important so they can deal with one thing at a time. Broadbent designed an experiment (dichotic…

The tribe became infatuated with this new device that served different purposes but also intrigued their chief with the music that was produced when blowing into the bottle. People who had this bottle didn’t want to give it up and those who didn’t have it envied their fellow tribal members. A tribe that was once in concord became split and nearly destroyed. This showed the effects of technology and how it can even change a whole culture…

In her story, The Lovely Bones, Alice Sebold illustrates the idea of dealing with grief by forcing the reader to suffer with Susie and her broken family. The death of a loved one can sometimes cause a person to experience the five stages of grief, and as a result, the person accepts loss and moves on. As Susie remains in the “in-between”, the five stages of grief are shown through each member of Susie’s family throughout the story as they try to cope with the tragedy of her death. Jack Salmon,…

campaign was effectively communicated through multiple channels such as television, outdoor, radio, mobile, publicity, ambient and social media marketing focusing on Facebook and YouTube. When consumers were successful in finding their names on the bottles, they posted pictures and videos online that went viral. This to me was an ingenious way of generating organic user content, and enhancing brand recall. The increased affinity towards the Coke brand due to campaign forced PepsiCo to come…

for its ketchup , and in recent years it has come up with different variation of the their classic tomato ketchup .This ad by Heinz promotes one of the variation – the fiery chilly ketchup. The ad showcases an oven mitt holding the classic Heinz bottle but it isn’t their normal ketchup its their new fiery chilly ketchup . This Ad uses different techniques to imply that this fiery chilly ketchup is a really hot ketchup.…

time. For example, “A man is not defined by his strength” is accompanied by a shot of a man with large muscles. This tactic is very important in having Tecate’s message appeal to the correct audience of beer-drinking and soon-to-be-beer-drinking men. Those with traditional views on macho masculinities are particularly targeted for this message as there is a strong association between those views and domestic violence (Chase, Parker, & Towns. 2011). The research conducted by Chase, Parker, and…

In 1866 the curiosity of a pharmacist from the state of Atlanta, Dr. John S. Pemberton led to him creating a distinctive taste. The taste was so distinctive that it was in question for it to be sold in soda fountains. Dr. Pemberton then took his distinctive taste to a very good friend of his, Frank M. Robinson which was also a pharmacist. They both added carbonated water and sampled the drink to get reviews back on their work. When watching the people from the community gives good reviews on…