Mercedes-Benz

project headed by major car manufacturers from six European countries, began in January of 1987 with the aim of finding a solution for inefficient transportation which is both harmful to the environment and incredibly unsafe.3 Through this project, Mercedes-Benz and Bundeswehr University Munich became pioneers for the autonomous vehicle industry, successfully building a driverless car.3 With the help of a number of electronics companies, universities, and other institutions, a component known as…

focuses on a single set of operation at any given time. This report has discovered that robotics and automation affected manufacturers in the Auto sector in varying ways. GM has reduced its number of workers since 2009. On the contrary, Toyota and Mercedes Benz have hired more workers regardless of their adoption of robotics and automation. This report finds that the increase in the number of workers is attributed to the retention of human workers to oversee…

Our book, Operations Management Sustainability and Supply Chain Management defines benchmarking as “ selecting a demonstrated standard of performance that represents the very best performance for a process or an activity.” There are five steps to creating a successful benchmark: determine what to benchmark, form a benchmark team, identify benchmarking partners, collect and analyze benchmarking information and take action to match or exceed benchmarks. In addition, “typical performance measures…

Social networking sites were created to connect to family, friends, co-workers, and used as a tool to find lost or new contacts. It was an instrument used to connect people all over the world, making communication inexpensive and intuitive. It was a platform used to share ideas, thoughts, and creativity. But times have changed, technology is a staple in our everyday lives. Knowing this, retailers have made social networking sites their allies in order to influence users to buy their products. To…

M-BENZ CLA200 1.6 Turbo Even if the sale is not the main entry model cars, or at least the facade attract customers, the price is certainly attractive enough to want, if there are real material, it really is worth a recommendation. Mercedes-Benz recently introduced a CLA200 additional models, the price is cheaper than CLA220 CDI nearly 300,000, dramatically reducing the CLA-Class of the White threshold. Although CLA200 equipped with 1.6 l Turbo petrol engine, the dynamic performance is better…

Electric cars have come a long way. From early days Prius to the prize-winning Tesla Model S, Mercedes-Benz, BMW, and Kia are now in the mix along with Nissan, Tesla and Chevrolet. Presently, with the development of technology and education, consumers are becoming smarter. Consumers can get a lot of information on the Internet, and everyone now considers cost efficiency and environmental issues before making the decision to buy an electric car. The market of electric cars has become very…

science fiction and with it driverless cars were thought of in this period. They would do all the driving for you and you wouldn’t have to worry about anything. Well today, 65 years later, they became a reality with companies like Tesla, Google, Mercedes Benz, and Audi leading the way in autonomous technology. The debate today is whether they should be on roads or not. Driverless cars are the future to our roads because they would reduce human error, they would help police focus on more serious…

Porsche’s Analysis Founded in 1930 by Dr. Ferdinand Porsche, the company owes it success to Adolf Hitler and World War II. Porsche began as a design and engineering firm in 1931. Originally associated with the Volkswagen Beetle, Porsche was contacted by the Third Reich to design a car for the 1939 Auto-Union Grand Prix. This marked the beginning of Porsche as a sports car manufacturer. By the end of the war, Porsche established it first automobile factory. Two years later, in the design for…

2.1 Customers OEMs There are many OEMs in ADAS market, and they are creating pull demand for ADAS technology suppliers. The most significant automakers are Mercedes Benz, Fiat, BMW, Audi, VW, Renault, Citroen, Ford and Peugeot. Mercedes Benz has highest market share of 28%, while Fiat stays at second place for 22%. BMW stays at the third place with approximately 10% in 2013. (Refer to Appendix C) Tier 1 Suppliers Tier 1 suppliers are also customers in ADAS. They are working as middleman…

Consumer motivation is “the driving forces behind human actions [which] drive consumers to address real needs” (ppt ch 5). In other words, consumer motivation is consumers trying to satisfy a need or want. There are two types of motives, utilitarian and hedonic. A utilitarian motive is wanting a product that can be used to “accomplish something” (ppt ch 5). For instance, the purchase of a washer machine drives from the utilitarian motive of wanting clean clothes.Thus, the purchase of a washer…