Mercedes-AMG

The inner ovals exemplify the heart of the customer and the heart of the company, overlapping to illustrate a mutually positive relationship and trust between the two, as well as forming a ‘T’ shape for Toyota. The outer oval signifies the world embracing Toyota. Each oval made with strokes of different thicknesses hence directing to Japanese calligraphy art and culture. The space, that is in the background (within the logo), is signifies the ‘infinite values’ which Toyota stands for. And they…