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    Meltwater Group Case Study

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    Meltwater have a few of investors. They are investing in due to the progression of Meltwater. Meltwater’s SAAS is best known for its social media monitoring suite, now it owns icerocket.com. Besides, the world's best real - time and blog search engine doesn't belong to Google or Twitter but its now belongs to Meltwater Group. The importance of shareholders is they providing fund to the company. In order for them to invest with us, we have to gain a constant profit and good will in the public. Besides, the shareholders also select boards of directors of a company. Melwater external Publics are the government agencies, media, competitors, consumers, retailers, and publics. Meltwater contributes their effort to the society by doing CSR and other programs. At Meltwater, they established a non-profit training and mentoring program that called The Meltwater Entrepreneurial School of Technology (MEST). It enables talented young Africans to become software entrepreneurs. The aim of the program is to teach MEST students the skills required to launch breakthrough global companies and enabling them to create jobs and wealth locally to stimulate the African…

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    21st century is known to be the start of new beginnings. It was that generation where machineries evolve the economics and social life of the human beings: from traveling to one place to another, a click of a button for communication, and to sending news to the residents of the world. But, as the year progress the mortals abused the capability of these machines. One of the problems is how they report news and how they edit stuff to create news and spread rumors. Can news reporters be fully…

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    regards to today’s news. Social media has changed many aspects of journalism. Now, for the consumer, sharing news has become more important than searching for it. Based on who you follow or who you’re friends with will determine what kinds of information pops up on your timeline. Because of things like Twitter, where news is easily accessible with real-time updates, there is a demand for instant news stories that quickly inform. Newspapers cannot cater to the majority of the population because…

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    The new social media has not made for a more enlightened, connected and democratic society. Instead, it has used mechanisms to instill fear and mass hysteria to those following them and will continue to negatively influence and mislead people in the future. The traditional media that baby boomers have used is the newspaper. A newspaper passes through many editors and every person is assigned a single section, so you know your section well. Information is passed through journalists to writers…

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    has been many ways that black people have been oppressed in society. This is an important issue because racism causes them to lose job opportunities, causes them to get involved with the law, and effects their self esteem. This issue makes the lives of black people more difficult and this problem needs to change. To do so, I would like to analyze mainstream news to find out why and how these negative stories are being formulated. If the source of the problem can be identified, a possible…

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    We aren’t afraid to say how we feel about a certain topic online. Social media can also have a major impact on our privacy. Revealing personal information can make us vulnerable to identity theft and stalking. If we aren’t careful about what we post it can come back to haunt us. Some positive ways social media has impacted our lives is, it helps us meet new people and learn about new material and we can get news with a click of a button. Despite what we think, bullying exists in person and on…

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    Do you believe social networking can have a big effect on you or others? As of January 2014, there are 48% more Americans using social networking sites since 2008 (Pew Research Center). Social networking is one of the best things to happen in today’s society. The different sites that are made for social networking are being used by multiple individual’s years round, in many different ways. This topic has been a huge argument. Some may see social networking as a bad thing for our society but, I…

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    today have relied on the news to see what is going on in the world around them. It sparks opinion among people in subjects such as politics, entertainment, social events, and many others. Journalism and news has continuously evolved throughout time. It first started through the word of mouth. Then it printed itself on paper. Eventually it got onto our screens. Today, the world’s reliance of news lies mainly in the hands of social media. This fact has raised questions as to if social media has…

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    Historically, the United States has been wrought with discrimination and segregation. In the past decades we have become a population without segregation, but did we end discrimination? The answer is no. Media shapes our understanding and view of individuals and crime. Media is our main source of information and our news stations and papers have the power to change the minds of readers. From these outlets we get our information of crime and who they deem “criminal”. The way these are presented…

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    opinions and beliefs than by facts and evidence. The idea of social media was floated around, the idea of deciding someone’s fate based on personal opinions was presented, but nothing stuck until someone offhandedly asked opinions on an argument they had with a friend: whether or not a cat was still considered part of the ‘black cats are unlucky’ superstition if it wasn’t entirely black. This led into a discussion about what qualified as a black cat and a discussion about to what lengths people…

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