Meditations on First Philosophy

worse than I did at that stage. I became the disruptive person that I had seen previously in our organisation, and vowed to never become. What this did do though, was push me to make a move. A move that would see me move from leading within to my first leading from the…

INTRODUCTION Foundation of the Vedic culture emanates from the philosophy and science of Yajï. Yajï is the perennial symbol of this divine culture (Pandya, 2009b). The Sanskrat word ‘Yajïa’ etymologically means ‘to worship’, ‘to unite or connect’, ‘to do charity unconditionally (däna ) in right manner to the deserved. Gayatri and Yajïa are described as the pillars of Indian philosophy and culture. The four vedas signify the philosophy of the eternity and absolute complementary role of Gayatri…

He turned a little sideways in his chair to drink his mug of coffee. At the table on his left the man with the strident voice was still talking remorselessly away. A young woman who was perhaps his secretary, and who was sitting with her back to Winston, was listening to him and seemed to be eagerly agreeing with everything that he said. From time to time Winston caught some such remark as 'I think you're so right, I do so agree with you', uttered in a youthful and rather silly feminine voice.…

revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the second is how to handle brand sponsorship, the third is choosing a brand name, the fourth is deciding on brand strategy, and the fifth is whether to reposition a brand later on. To Brand or Not to Brand? The first decision is whether the company should develop a brand name for its product. Branding is such a strong force today…