Media transparency

Wrong,” Jenkins talks about several shortcomings of the Web 2.0 from a critical Marxism and political economy framework. The author argues that interaction of Web 2.0 media companies and audience members is constructed on two competing moral systems. Audience members eager to legitimize the free exchange of media content, while media companies desire to control over the content circulation since they view such practice as damaging to their economic interests. Jenkins also argues that the…

the way many people get news and information, and share that information. It has also led to many technological advances, making the political process much quicker and more streamlined, while also providing much more transparency to the American public. With the rise of social media, it has also turned into a way to make that same information go viral. As technology has advanced and put super fast internet and cameras in almost everyone’s pockets, it has shifted the way people share information,…

Social Media Marketing SMM  Definition: “Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool” (Rouse 2011). Goal: The goal of SMM is to produce content that users will share with their social network to help an organisation increase brand awareness and customer engagement in integrated marketing communications. ********************************************************************** Advantages of SMM  Humanise your brand &…

with Social Medias appearing such as Facebook, Instagram, Twitter and much more. People connect with one another from the other side of the world, seeing videos, pictures of other people with various backgrounds, living their own life. In the time of social media becoming the biggest part of everyone’s life, the workplace becomes more transparent and now, workers have exhibit job losses due to their social media postings. Sub Heading Companies are evolving with the changes social media has…

reality, the reader’s ability to understand the full scope of different events that occurs diminishes greatly because at least two supposedly reputable sources declare two different reality. This creates a rift of distrust between the consumer and the media as the consumer is torn between trusting one agency over another when both should be stating clear, concise, and true info. This rift can only be healed with the resetting of the boundaries outlined by the First Amendment. The one main goal…

Since 2005 the use of social media among adult population has increased drastically from 8 percent to 72 percent. With that in mind, about 70 percent of healthcare organizations are utilizing social media, especially Facebook, Twitter, YouTube and reaching consumers while influencing their choices and decisions (Ventola, 2014). Thus, it would be quite advantageous to promote important health care policy adopting the everyday use of media and electronic social networking. Therefore, in light of…

Each and every day we are bombarded with viewpoints from mass media with the sole purpose of influencing, informing, and shaping our every decision and belief systems. My question would be, what are we doing as a people in being inquisitive and finding transparency in the claims of our government and corporations? The applications of this question are universal and in our society it applies to a wide array of issues. This question deals with a spectrum of issues that range from the wars abroad…

These last several decades we have watched the news organizations and media outlet conglomerate together. When this began, many were unaware that the same people behind their favorite morning news are often the same people behind their favorite Hollywood movies. This means the people we all count on to give us the truth are the same people feeding us fake stories meant to conjure up certain emotions. We no longer count on the truth if we are entertained. Yet, when we encounter a movie that shows…

focusing on “user experience before anything else” (Polsky, 2014). Google’s fundamental method of communication with its user is through the “simplicity and ease-of-use” of Google’s products (McGovern, 2016). Additionally, Google utilises various social media websites to communicate with their user, such as Twitter, Facebook, Instagram, Snapchat, and their own…

An example of social media is Facebook, Facebook allow organizations to keep in contacts will individuals, while promoting their product or service. Also, Facebook sanctions reviews and concerns that customers may have about an organization. Since the reviews are made public, an organization is more likely to show transparency to retain their clientele base. While making sure customer relationships remain social, it is important…