Media transparency

the brand in multiple areas. Steps to create a social media-marketing plan Designing social media campaigns is a multifaceted mission, as the media landscape and realities are rapidly changing. The goal of a marketing communications plan is to inform, persuade and remind consumers about the brand and it’s benefits, while creating a connection in order to gain retention. Create social media objectives and goals - Establishing goals for the media-marketing plan is a critical first step when…

Vertical, horizontal, or both? In the case of Social media, it might become more vertically integrated. Having companies invest in their own automation processes might drive the industry to be more vertical. For small social media companies, this might reduce their cost by lowering production costs. In the future social media, it will have every tool without needing another source. Communications, commerce, audience and advertising will be in a single platform. However, there is room for…

online social media and social networking service with 2 billion monthly active users (Balakrishnan, 2017). Each Facebook user uses Facebook for different purposes to satisfy different individual needs. The uses and gratification theory (U&G) coined by Elihu Katz is a mass communication theory that examines how individuals consume mass media to gratify their needs (Papacharissi, 2008). The basic assumptions of U&G are that users are actively seeking out media content and consume media to fulfill…

Teenagers in America are among the biggest group who are most active on social networking, whether it includes Facebook, Twitter, or gaming; social media has swarmed the globe and affected the way others act. For this reason, most teens will find themselves binging on social media; this can include updating their moods or constantly updating other accounts. Also, social networking undoubtedly plays a role in communication, but broadens the ability to learn practical skills. And to emphasize,…

celebrity. The mass media is biased and thus poses the question of transparency and integrity. Here as learners we can compare and contrast the situations of celebrities and their personal life and how the young celebrity is being harassed instead of being protected. The objective was able to give an insight of different situations. The course shows the importance of communication in public life especially in the political arena, showing how ethics are maintained or abused by media houses. The…

universal. Social media has both negative and positive effect on people lives. Despite the fact the social media has make people lives easier unfortunately it effect negatively on human lives. For example, teenagers who are staring at their screen for a long time its can cause damage for their eyes. However, there are three main effects of the social network on people live such as political influence, health effect and lack of privacy. Political influence is one of the effects of social media.…

national and global events through the use of technology. News and information of terrorist attacks, police violence, natural disasters, political rallies, and other events has spread rapidly through the use of videos from personal phones and social media. The immediate on-line reaction to the lenient sentence for Brock Turner the former Yale athlete convicted of rape is just one example of this emerging ability for personal participation in more global…

Question 1 part A The first thing you should do is state the facts. As a journalist, you should already identify the facts because that is what your story is about. Understanding the facts of the case by stating all the facts and issues going on. The second in the list is our values. You should outline your value and say “What is important to me and what are you willing to give up for this value?” The value affects our final decision because your decision cannot go against your values. The…

his personal life and says that if everyone followed his lead, the world be a better place. David Kirkpatrick in his book ‘’The Facebook Effect’’ he explains that Facebook founders believe that ‘’more visibility makes us better people. More transparency should make a more tolerant society, so their will be less chance to cheat other people.’’ Stanford University professor Andreas Weigend says that ‘’the notion of privacy began with…

card information, and maybe even a photo. By placing all of this information anywhere on the internet, it becomes public. As a result of our data being publicized and our rights being compromised: there us a lard uproar being built within the social media community that will define privacy for years to come. The right to privacy—a right that everyone deserves, has recently been compared to our very ow civil rights. Many people have said that they should all be held and respected equally.…