Media studies

One of the biggest cases of agenda setting I believe was seen in 2014 after the shooting of Micheal Brown in Furgeson, Missouri. The news of his death, the decision to not charge the officer, and the ensuing protests all caused a stir within the media. Fox News was a big contributor to the agenda-setting that followed the incident. Their coverage of the events framed Mike Brown as a "thug" and implied that the police actions were justified. Fox also concentrated on the alleged stealing that…

Introduction: Yet the fact that audience is not a passive object but an interactive subject opened way to differentiation, subsequent transform. of media from mass communication to segmentation, customization and individualization, from the moment tech, corps, and inst. allowed such moves. (365). Mcluhan draws interesting conclusions about new media technologies that are still relevant today. However he has not taken into account digital divide issues, socio-economic determinants and human…

cultivation theories and media system dependency theory, the Uses and Gratifications theory proposed an active audience with the power to choose specific media to satisfy specific predetermined needs. It explains the reasons why people use particular media and media researchers are more focus on what the viewer does with media rather than what the media does to the viewer. The viewer is also involved in interpreting the media and how they integrate it into their on lives. Media purveys the…

“It’s complicated” by danah boyd is the exploration of social media by researching issues associated with it and the use of it that is relevant today. She presents ideas such as sexual predators, equality, identity etc. By presenting these ideas she doesn’t necessarily agree with them but she present arguments to have a conversation on why these issues are associated with social media. She achieves this by interview people in different parts of the U.S. She also conducts some of her interviews…

Shannon Vargas Effects of Mass Media HUM/186 September 15, 2015 Ms. Allyson Wells Effects of Mass Media Our culture is molded and influenced by mass media. From the ancient times of story tellers, tribal leaders and elders to Facebook, Twitter and Instagram, communication and the flow of information has been vital to developing civilizations. The major developments in mass media are oral and written presentation, printing, electronics and digital programming. Technology changed the models of…

theories that help to explain human’s relationship with mass media. The main idea is that people turn to media to assist them in fulfilling certain needs that used to be filled by just talk to other people. The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook,…

Individual Media Case Study Based off the show “Jane the Virgin”, Jane Gloriana Villanueva is a 28-year-old female that is the second-generation Latin American in her family. Jane identifies as a straight woman and is currently a widow to her husband, Michael Cordero Jr. The client is a full-time worker at the local city’s hotel, where she participates in tasks such as, bartending, serving, and cleaning hotel rooms. The client goes to college full-time to receive her degrees in teaching and…

determinism (Bal, Warwick ). Haraway: These media theories should not be looked at as a plateau of “X” or “Y”, but rather with a depth of “Z” (Clark 2014). With this approach we do not have to look at things through one set of lens. “Z” is the cyborg, and we are cyborgs. Our DNA is reduced to the same code fragments that is in our technology (Haraway qtd. in Ross, Penley 12). McLuhan: Once again, we shouldn’t be looked at as the technology. But rather media extending our beings. It may seem…

and gratification studies came into effect when mass media researchers became interested in how or why audiences were engaging with different forms of media (Wimmer & Dominick, 1994). The earliest recognised uses and gratifications studies were those of Herzog (1941) and Berelson (1945). Both Herzog and Berelson were interested by what engaging with certain mediums meant for individuals. They studied at a much deeper level than previous studies. Early uses and gratifications studies would…

the idea that new media tools have altered how people communicate. Interactivity has been studied long before the Internet came into existence with the examination of feedback as a concept (Wiener, 1948; Shannon & Weaver, 1949; Kiousis, 2002). Those in an online environment are more likely to be seeking feedback than those in person (Ang & Cummings, 1994). An early study about interactivity assumed frequent interaction with media generates a high degree of dependency upon that media outlet…