MCI Inc.

Google, Inc. (GOOGL), one of the most influential technology companies of all time, has recently announced a new corporate structure, and placed itself under a new holding company it created, called Alphabet, Inc. What's In A Name? Google cites a couple of reasons to explain its new name, Alphabet: • Alphabet, to quote Google's official blog, "means a collection of letters that represent language, one of humanity's most important innovations". This new name syncs well with Google's innovative…

devices. Android is coming up with latest technologies like virtual reality applications for the mobile phones, and for this, they developed Google cardboard at a very low price this made virtual reality at a very low-cost for the customers. Google Inc. has also developed mobile phones and using Android as their operating system for the mobile phones. Since Android is an open source branded company mobile phones are now available at reasonable prices. For all these reasons I chose Android mobile…

1. Executive Summary BlackBerry has been in a steady decline since Apple and Samsung took over its market share. This marketing plan outlines how BlackBerry can reposition itself in the smartphone market. The mission statement shows the direction the company aims to take currently and its standing today. The external marketing audit includes a PESTLE and market analysis to gauge the business environment the company faces. The internal marketing audit exhibits the company’s financial standing…

Hire smart people and get out their way “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”, as former Apple CEO Steve Jobs famously said. In a rapidly changing corporate world, this mindset is more beyond a great motivation to employees; a key factor to business success. Moreover, this kind of mentality would give them pride and make them feel an asset to the company. Hiring a smart person doesn’t mean choosing the most…

I. Case Background and Problem Statement A. For half a century Trader Joe’s has increasingly become many consumers’ preferred destination for grocery shopping. Founded in 1967, Joe’s focused on providing their educated and sophisticated customers, with quality service and goods. These small stores have operated in a nontraditional manner compared to their competitors in the industry. Trader Joe’s has always taken this untraditional format with their operations, merchandising, and marketing…

“Two roads diverged in a wood and I-I took the one less traveled by, and that has made all the different.” (“The Road Not Taken”) The road symbolizes how the individual had to evaluate and determine his decisions. Making his decision was a major decisive and extensive moment during his life span. He wrote just about ten books in his lifetime that many people admired. American poet and journalist Robert Frost depicts aspects of his life and philosophy on man’s choices, truth in nature, and…

INTRODUCTION The aim of this film study is to closely analyse the film Jobs from a business perspective. The analysis below will take a close look at the entrepreneurial success and career choices of Steve Jobs. The various types of conflict will be evaluated along with the impact these types of conflict have on Apple. Professionalism and ethics will also be taken into account upon analysis of the film, which recounts the life story of one of the world’s most iconic innovators. PART 1 “Do you…

1.0 Introduction to EpiCentre Asia Pte Ltd Established in 2002, EpiCentre Asia Pte Ltd is the first Apple premium reseller in the region. Its products and services includes the sale of Apple peripherals, its accessories, product training, technical advice and help for its customers. EpiCentre currently has 5 stores (previously 11) operating in Singapore. (Epicentre Pte Ltd, n.d.) Founded in 1819 initially as a British colony by Sir Stamford Raffles, Singapore is located in the south east Asia.…

The Response Rodger Crawford once said, “Being challenged in life is inevitable, being defeated is optional.” This quote is quite true in the non-fiction book Spare Parts by; Joshua Davis. Spare Parts is about four low class, undocumented teenagers within America, who beat the world’s best engineering university in a robotics competition. To deepen my thinking of the book, I attended an author presentation at NIACC. Spare Parts focused a great deal on immigration, education, confidence, and…

Fall of BlackBerry (RIM) and its marketing 1 – Introduction: BlackBerry Smartphone maker (RIM) was once a pioneer of Smartphone market but it’s in a deep trouble. Innovation and technological advancement in every field of life and marketing is the main reason behind fall of BlackBerry Smartphone maker (RIM) (Titcomb, 2016). Mainly this coursework is covering the fall of Blackberry Smartphone maker (RIM). BlackBerry is one of the biggest brands among Smartphone makers but for some reasons its…