MCI Inc.

Nike is the leading brand for athletic apparel and footwear in the world. Nike’s core marketing strategy is to use the “pyramid of influence” approach. In that approach, Nike looks to small number of top athletes to promote the use of their product. In the early years, running legend and international track star, Steve Prefontaine, became the first spokesman. Nike was fortunate to contract another athletic legend, Michael Jordan, as a spokesperson. Nike took a gamble with Jordan, but the…

Nike Corporation is a worldwide brand that has established itself as the leading sport wear and equipment producer. It has witnessed a golden age when its expansion was well acclaimed by the public, and later has faced wild criticism on account of their managerial decision, on to be more precise their refusal to ascertain, criticize, and act upon the behavior of their outsourced associates. These later had been criticize for human right violation, child labor, slavery pay and other major…

Foot locker is a global American sportswear and footwear company that was founded on September 12, 1974 by Frank Winfield Woolworth. This company is trusted by many customers due to their sales and their motto, “If it’s Foot Locker, It’s Approved”. Foot Locker is known for selling real sneakers that are not copyrighted and to sell them for their retail price. Social Media plays a big role for Foot Locker. Since Foot Locker is a global company they do have an online store because they are located…

The first Nike shoe was designed with a waffle maker in 1971. The purpose behind the idea was to create a shoe with more traction for the runners that wear the shoe. Nike has grown from being a distributor for a Japanese shoe company, to a designing its own shoe, with a waffle maker to becoming multi-billion dollar athletic wear company. As the company has grown, so has its partnerships and advertisements, with the growth it has made came incredible opportunities to partner with incredible…

According to the article “The 25 Best Air Jordan Commercial of All Time”, the commercial “May be it’s my Fault” was released on the year 2008. This commercial originally aired on TV during Super bowl XLII. This commercial targeted almost everybody to buy their new shoes and be “legendary”. To achieve this, they have Michael Jordan talking to some young basketball players that just having talent does not make you successful hard work makes you successful. This Nike commercial focused more on the…

Sneakers! Lebrons, Kobes, Kyries, and best of all JORDANS! Sneakers are popular because of many reasons some are, sneakerheads, Chuck Taylor, and the history behind the sneakers. People love sneakers, they use them for a variety of things like sports, walking, and fancy occasions. In addition, sneaker heads are freaks about shoes. Sneaker heads will do anything for shoes,they will shop online for them, go to shoes when shoes are first released, and go to conventions to sell and buy shoes.…

When companies like Nike and Adidas create a new product, their number one goal is to sell as much as that product as possible. They want to make a profit on the product. In order to this, they need the advertise it to the public and make them want it. The most popular approach is having athletes and celebrities endorse their products for them. With thousands of companies using advertisements to show off their product, they can get very repetitive and boring. By using a celebrity or athlete in…

Foot Locker, Inc. is the world's driving retailer of athletic footwear and clothing. Based out of New York City, it works roughly 4,000 athletic retail locations in 18 nations in North America, Europe and Australia under the brand names Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports. Likewise, the organization's online accomplice, Eastbay, works a quickly becoming direct-to-clients' business offering athletic footwear, clothing and hardware through its Internet and…

Accordingly, NIKE INC implements related-constrained diversification, because all the businesses it operates share a significant number of inputs, distribution channels, production technologies, similar customers and so forth and less than 70% of a firm’s revenue comes from a single-product lines- $18.3 billion revenues, 59.7% of the total, from the footwear segment and 40.3% from minor segments respectively. By acquiring one of the industry’s hottest brands Hurley, Nike Inc. could break into…

LONG RANGE SPORTING INC DISTRIBUTION CONTRACT WITH XYZ Morocco GLS-472 MARKETING NEGOTIATIONS Long Range Sporting Goods Inc., is located in Elizabeth, New Jersey. Our company is one of the largest golf equipment producing company. We provide mid to luxury range of golfs clubs and bags. Over the past 24 years, our sales had increased nine folds from $10 million to $90 million last year. Our balance sheet is solid and giving our success over the past 24 years; we don’t want to risk…