McDonald's

Ray Kroc and Fast-Food Franchising Ray Kroc was a multi milkshake mixer salesman who then became an american businessman. McDonald’s was one of the first restaurant to be considered a fast-food franchise. Franchising is all about business. Life before fast-food made preparation of food a low process. Kroc wanted his idea of franchising fast-food to go global. Ray Kroc had an impact on America by creating the global franchise in the fast food industry. Kroc was a multi milkshake mixer salesman…

McDonald’s and Burger King’s Success On April 15, 1955, two brothers, Richard and Maurice McDonald opened their first McDonald’s restaurant in San Bernardino, California. At the time, McDonald’s sold only burgers, fries, and drinks. Today, McDonald’s has over 145 menu items and a revenue of $24.6 billion in 2016. The business became such a success, that a new McDonald’s restaurant opens every 14 hours. Likewise, Burger King opened in 1953, just a few years before McDonald’s. Since then, the…

He appeals to our emotions and imaginations (pathos) by using McDonald's French fries. He knows that most of us are familiar with McDonald’s fries and have enjoyed those fries since childhood. "Childhood memories of Happy Meals can translate into frequent adult visits to McDonald's." However, the author does not provide statistical data to show that childhood McDonalds's consumers are more likely to become adult McDonald's consumers. This is especially interesting and ironic now because…

You’ve probably eaten McDonald’s in the past two weeks, haven’t you? McDonald’s is arguably one of the largest fast-food chain restaurants that this world has ever seen, and on December 16th, 2016 audiences around the United States had the exclusive chance to be able to experience how McDonald’s came to be. While the past of McDonald's is well documented, the company tries to elude from the actual origins of the company. A persistent salesman in the 1950's saw an opportunity so great, he had…

Introduction: McDonald’s is a US-based multinational company which was established on May 15th, 1940 in San Bernardino, California. The current CEO is Don Thompson.…

documentary about the effects of American fast-food restaurant. Super Size Me is also about the two girls who sued McDonald's because the company's food made them obese. Spurlock's main point of the movie is that fast foods are harmful to our health. In order to find out if fast foods are harmful; Spurlock ate McDonald's for a month as an experiment. As a rule, he had to eat McDonald's for all three meals and finish it. He had to try everything on the menu and super-sized his order if an…

escaped on sea. For example, the French satirical magazine, Charlie Hebdo published the drawing of the drowned toddler, 3 years old Aylan Kurdi, lying down on the shore with a McDonald’s billboard in the foreground (see appendix 1). The image includes the messages “Welcome to migrants!”, “So near his goal…” and a McDonald’s-like promotion offering “2 kids menus for the price of one” . By conducting image analysis on the drawing of Aylan Kurdi, I have interpreted the message of the drawing.…

Oversized children repeatedly singing, “Mcdonald’s, Mcdonald’s, Kentucky Fried Chicken and a Pizza Hut!” (Super Size Me, 2004). This was the opening scene to the well known documentary that shocked Americans and other viewers, possibly even leaving them in disgust. Super Size Me, written and directed by American documentary filmmaker Morgan Spurlock, was a film about a constant growing problem in America, obesity. During the time of the film, obesity was the second leading cost of preventable…

similar at each location in order to win over customers. This experience should transcend cultures. A customer should receive the same experience at a McDonald’s in New York that they have in Japan. When a company “reinvents the brand experience” it covers a wide range of aspects. According to Light and Kiddon, “When a customer walks into a McDonald’s restaurant, she walks into the brand. The look and feel of the restaurants must represent the new look and feel of the brand.” (Light, L. &…

While McDonald’s has made many kids happy, and is a go to fast food store for many people, the fast food chain isn’t as great as some people think it is, and it has many negative effects on America. In the non fiction text, ”McJobs”, by Eric Schlosser, he reveals some of the dark secrets from how they treat their workers, to how this fast food chain effects suburban areas. McDonald’s is taking control of teenage workers just because they are easier to control, and they think they can just get…