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    Mcdonald's Fast Food

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    Fast food restaurants are known around the world. People eat there for a variety of reasons: lack of time, lack of money, etc. Most people do not think about what happens to their food before it reaches the consumer. When Eric Schlosser wrote his book, Fast Food Nation, he did not want to completely discourage people from eating this type of food, but he wanted to help people learn the secrets of the fast food industry, so they are able to consciously choose food that goes into their stomach. He showed people things the food industry hides from the consumers, causing smaller or bigger changes in fast food chains. One of the fast-food chains is McDonald’s, whose logo is recognized not only in the United States, but around the world by different…

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    the past decade, fast-food particularly has seemingly done anything it can do to become “faster”, even if it means sacrificing quality in their products. Rates of obesity in children and adults are higher than ever before, which has resulted in fast food being criticized for the food they are producing and how it is effecting the health of its consumers. As a result of skepticism and scrutiny, fast-food chains, McDonald’s in particular, have transitioned into branding and advertising revolving…

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    trip and them not asking, “Is there Wi-fi?” Now restaurants are providing Wifi for those who go and eat, especially fast food locations. Having Wi-fi is an important factor in the lives of many people, and one could say it a determining factor of where one might go. In the case of Mcdonald’s, it has been providing free Wi-Fi for many year now. McDonald’s had changed the fast food industry, in many ways that many don’t realize. The McDonald’s chain has changed the eating experience of fast food,…

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    Case 3: McDonald’s Corporation PESTEL Analysis of the fast foods industry • Political: Fast foods industry need to comply with country specific or government regulations, such as on pertaining to health and hygiene, international trade agreement, national minimum wages, tax law, labels and packaging. Especially, for corporations like McDonald’s, which operates in over 100 countries, its political exposure is all over the board and heavily influenced by the individual state policies enforced by…

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    McDonalds is a fast food restaurant that services million of people around the globe daily. McDonalds are franchises. A franchise is the “license to sell another product or use of another’s name in business or both”((Ferrell, Hint, & Ferrell, 2009). McDonalds in the small business category as each store is owned by the franchise. Starting a small business can be risky, as most small businesses the individual is an entrepreneur. Being part of a franchise such as McDonalds, the entrepreneur…

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    The “Our Food. Your Questions” campaign became more popular and brought huge profit to McDonald’s Canada. In the end, it not only effects Canadian customers but also American Customers. Due to the characteristic of internet marketing, space cannot limit the influence. In fact, the second impact spreads across America. Maureen Morrison, an Ad Age’s research editor, said: The photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada…

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    Mcdonalds Bad Influence

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    elements the influence how we dress, act, and even eat. The media is the majority of where all of these influences come from. However, are these media influences good, bad, or both. The focus here will be on the media of food. McDonald’s for example is one of the most well-known fast food chains around the world. They come out with new advertisements all the time telling us to buy the new McSomethin’, do people really go out and buy these? Now the McDonald’s advertisements are there in the…

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    McNugget happy meal for kids. The scene in the magazine advertisement is a happy meal box (decorated with a smiling, cute cartoon bumble bee) with its contents laid out around it on a red and white checkered table cloth outdoors (there is grass in the background). The items laid out around the happy meal box are: a bag of sliced apples, a kid sized jug of milk and chicken nuggets (without the container they usually come in). All of the contents also have the happy, smiling bumble bee on them.…

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    Aspirational Goals Under the five key area, McDonald’s attached what they call “2020 Aspirational Goals” to three of the key areas, food, in which the 2020 Aspirational goal is to provide, balanced choices such as serving 100% more fruit, vegetables, low-fat dairy, or whole grains, while reducing salt/sodium, sugar, saturated fat or calories across their menu. The second key area, sourcing, the 2020 Aspirational Goal is to source all of their food and packaging sustainably. In order to do…

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    Supersize Me Analysis

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    A Critique of “Supersize Me” The documentary, “Supersize Me,” written and directed by Morgan Spurlock, takes a look at the effect of fast food on the human body. Spurlock uses himself as the subject of this experiment, which consists of eating three meals a day for thirty days exclusively at a McDonald’s Restaurant. With Spurlock seeking expert advice from a Gastroenterologist, Herpetologist, General Practitioner, and a Nutritionist, it is indicated that he is in very good physical condition…

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