Maybelline

Mascara is a cosmetic product that is used to darken, thicken, and lengthen eyelashes to enhance one's natural beauty. This product is used worldwide and is apart of many girls everyday lives. It originated thousands of years ago, and can even be traced back to 3400 - 30 BC, (CurioCity, 2007) but wasn't sold universally until 1913 when T.L. Williams created a type of mascara that consisted of vaseline and coal dust that was originally for his sister Mabel. In 1915 he named his first cosmetic company Maybelline by combining his sister’s name, Mabel and the word vaseline (Toedt, 2005). Mascara consists of mostly soap, waxes, oils, and pigments (Moore, 2003). It’s two main ingredients include carbon black, and beeswax. Carbon black’s formula name is CH4. It is produced from the incomplete combustion of hydrocarbons. Beeswax, made of fatty materials, is a natural products that bees produce. Its formula name is C15H31CO2C30H61 (The Chemistry of Cosmetics, 2009). Some mascaras are soluble in water and have weak hydrogen bonds meaning they're not waterproof. Waterproof mascara has stronger hydrogen bonds and heavier bases to keep the pigments attached to the eyelashes through water and or tears (CurioCity, 2007).…

Definitely, Maybelline have all of it as an element for its product. Maybelline has large variety of products with competitive costs. Once Maybelline release its new product, they will ensure that it will comes in many different colour, shape, maintain the durable, give benefits to skin and also affordable to customers. They was produced different version of product for each country in order to follow each country demand in cosmetics industry. Besides, the best thing about Maybelline is it has…

“The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials. Advertising makes up about 70 percent of our newspapers and 40 percent of our mail” (Kilbourne 90). Whether society realizes it or not, ads continue to influence people everywhere they go and every day of their lives. These ads affect how people see themselves and what they choose to purchase so that they can look better in society’s eyes and…

While search through the social media platform Instagram I came across this photo of Jordan Dunn promoting the Maybelline New York Rock Nude palette. Six weeks ago the photo was posted for New Years Eve. Jordan Dunn was just one of the models that were promoting the new eyeshadow palette. This Instagram account does not particular name one person who contributes to the photos but it own by Maybelline. Maybelline is a cosmetic company based in New York. Tom Williams created the Maybelline…

Maybelline, and Covergirl both industry giants in the makeup world go head to head in an attempt to dominate the market. Their individual ad campaigns are built to attract different consumers. Maybelline’s commercials set out an edgy tone in an attempt to attract an older more sexually aware group of women. On the other end of the spectrum is Covergirl’s commercial, their ad goes down the more charming road. Covergirl aims to attract the most flirtatious base of consumers. The two companies seek…

everywhere. In recent years, the Advertising Standards Authority (ASA), has cracked down on brands like Maybelline, CoverGirl, and L’Oréal to decrease some of these falsified images for the benefit for profit. “The NAD, recently banned two L’Oréal celebrity advertisements, demonstrating how a consumer is likely to be misled by the false representations of Photoshop” (Brown, 2015, p. 98).…

The advertisement appeals mostly to ethos because it is built on credibility, using Adriana Lima, a known Victoria Secret model and actor to persuade the audience to buy Maybelline New York Lash Stylist Mascara. The speaker, Maybelline New York or the advertisement agency for Maybelline, is directing the message mainly towards the female population overall. The words mainly used for persuasion in the advertisement include: “Maybe she’s born with it. Maybe it’s Maybelline;” “Up to 65% lift;” “A…

instance, lipstick has evolved from a waxy, hardening, peeling material that made your lips feel like cracking which was the case with Covergirl Outlast Lip stain to a long-lasting, rich color, with a soft feel on the lips such as Maybelline NewYork Superstay24 2 step lip color. I need a mixer for cake batters, doughs and cookies. But, I want a Professional series KitchenAid counter-top mixer. The ads and word-of-mouth for the KitchenAid has led me to believe this machine will mix ingredients…

model’s message “You can look like me if you have my palette.” It makes sense that Hadid “created” a makeup line and yet it’s still assessable to the general public. Why? Because Maybelline is an affordable brand found almost anywhere, even in little grocery stories. It is what most young women begin their cosmetic journey with. In this particle product, she sells four eye shadows, neutral enough for everyone to use as well as three blush shades and as a bonus they threw in a neutral lipstick…

Maybe its Maybelline I’m the type of girl who likes to wear make up and does not really have the longest lashes out there. When it comes to buying make up, I can be really picky because girls like me who also wear make up want the best quality product out there. I usually buy drug store make up because they’re cheaper and one day, when I was about to get ready for a party, I realized that I ran out of mascara. I took a quick trip to the store to buy mascara and I have noticed that they had a…