Mattel

Wooden’s article, “Post Princess Models of Gender: The New Man in Disney/Pixar,” that discusses the change in masculinity, I have become familiar with changes in America that might not directly effect me, but effect the people around me. I now know why Mattel, the company that makes Barbie, is coming out with a line of different shaped and colored Barbie dolls; the skinny blonde haired, blue eyed Barbie was a negative role model. All three topics involve negative stereotypes and the effect they…

uncaring fathers” (101). The fact of this message that he is trying to send through his documentary would in many ways make the racism in young black men even stronger. Ethnically Correct Dolls: Toying with the Race Industry by Elizabeth Chin, when Mattel has made their Shani Dolls, they made sure that this time their black Barbie would be “ethnically correct”. This meaning that they couldn’t do what they did back in the 80’s where their first black Barbie doll had white features instead of…

Toys “R’nt” Us Most children have very personal relationships with their dolls. They take them everywhere and often idolize them. The population of American children are ethnically diverse, yet the toy industry lacks proper representation of the different ethnicities and races that make up their consumers. After visiting the Toys “R” Us in Culver City, I saw first hand how the majority of the dolls did not properly represent the consumers of that particular store. American retail stores like…

In this new day and age, drag culture is becoming more relevant in today’s media, specifically drag queen culture. Queens like Alaska, Aja, Courtney Act, and Bob the Drag Queen have been dominating the media. For example, Trixie Mattel landed a guest appearance in season six of American Horror Story and Adore Delano’s album The After Party had reached #15 in March of 2016 on the iTunes charts. Even older drag queens such as Lady Bunny and Divine are getting more recognition as modern media…

are either extremely known or completely unknown depending to which generation is being spoken of. In the first five years of the 80s or better yet what was known as the golden age of video games, the market was dominated by Atari, Sega, Nintendo, Mattel, and Coleco then were dethroned by NES after the 1984 video game industry crash. The battle between Sega and Nintendo continued well into the 1998, when Sega faded into the obscure side of the video game industry. Sony then entered the fight in…

The development of handheld consoles like the for mentioned DS and PSP are also going to be capable of playing online though any Wi-Fi or 4G connection allowing the player to interact with people all over the world on-the-go. Now virtual retinal display might just be the revolutionary way to end the making of the consoles altogether. Michael Anissimov said on wisepeek.com that a virtual retinal display is a head mounted display system that projects an image directly on the human retina with low…

Psychedelic Perception: Music and Fashion in the 1960 's. The sixties, without a doubt, held great change in American popular culture. “Popular culture includes fashion trends can be a flux of both the current culture and the direction in which a popular is moving. The favorite music of the culture may include artists on the Billboard Top 100” (yourdictionary). The introduction to open sexual thought, drug use, and change of traditional culture were the beginning of the transition into the…

JAKKS Pacific, Inc Strategy Overview The strategy of Jakks Pacific, Inc, as stated in their annual report, can be divided into two categories, which are its Business Strategy and its Growth Strategy. Business Strategy Jakks Pacific's business strategy is multi-faceted. The first aspect of the company's business strategy is based upon researching and developing their own exclusive proprietary brands and marks (Jakks Pacific, Inc., 2018). Second, Jakks Pacific seeks out and subsequently…

The innocence of children is something to nurture and foster. When that innocence is lost, it can have devastating consequences. Sometimes, it comes in the form of young love and can be easily tainted like the love affair between Polly and Mr. Doran in “The Boarding House”. Often times it is seen in the simple thrills of small things such as the two children in “Barbie-Q”. The characters in both stories are in different situations but there are relatable similarities. In each situation, there is…

As children we all have something that has shaped our childhood and helped make us who we are today. Some children had toys, some had games, some preferred to play with imaginary friends and some children preferred to just be alone. While I was a very personable and social child, I had one toy in particular that I loved to play with. My set of Barbie's meant the world to me. I would take them everywhere, dress them up and pretend their life was my life in the future. My favorite thing to do as…