Mattel

Helvetica is an internationally known, widely used sans serif typeface developed by Swiss typeface designer Max Miedinger (1910-1980) and co-developed by Eduard Hoffman at the Haas type foundry in Munchenstein, Switzerland owned by Linotype. The steadily popular typeface was officially released in 1957 under the name ‘Die Neue Haas Grotesk’. The original name was kept until 1960, and was changed to Helvetica (Latin for Swiss) by a marketing manager within the company due to expressing their…

Lego is a popular toy company known and seen by many. However, they weren’t always profitable. They, like many other companies, ran into hardships. This was mostly done by the lack of a proper strategy and loss of the company’s identification. Strategies are the upmost important to have in a business. In addition a strategy is only as good as it is implemented. A strategy that isn’t followed isn’t effective. This was one of the problems that Lego had. Lego is the play on the Danish words “leg…

Over many years 12 to be exact Rowland developed new girls and character lines. These dolls included historical characters, a new baby line, and American Girls of today. After the 12 years she decided to sell the rights of the American Girl Doll to Mattel. She sold it for $700 million dollars. Even after selling she remained with the new company as an advisor until she retires to become a historical developer. The line of dolls came with controversy. The first story Rowland talked about how she…

top toymakers in Canada . Like all successful companies Spin Master faced many challenges and had to make many strategic decisions when starting up. They were determined to assure their permanent spot in the global market, competing with Hasbro and Mattel. With the start up of their new company, Harary, Rabie, and Varadi's first key decision made once they came out with their first product, The Earth Buddy, was that they teamed up with Roots Canada Ltd. As stated in the article, Rabie decided it…

The History Of Video Game Consoles Video game consoles have been around for a long time, and they have influenced how technology is for us today. Some of the earliest consoles, the Brown Box and even the Atari, have a big impact on how are video game consoles are designed for us. The Brown Box and some of the earliest consoles, have paved the way video game consoles are today and for the future. The Brown Box was released in 1970 (TIME,1) and it was one of the earliest video game consoles to…

purchasing glue to make their own slime. Slime is a therapeutic, putty-like material that is made by mixing glue and a product containing Sodium Borate. The borate reacts with the polyvinyl alcohol in the glue, creating a gooey, stress relieving substance. Mattel created the first slime in the winter of 1976, it was labeled as a toy. It was bright green, and came in a tiny plastic trash can of the same color. It became popular in the “Disco Era”, due to of the popularity of neon colors during…

Slime was first created in 1976 by mattel ( A toy company) it was sold in little green trash cans. It was not stretchy or soft it didn't settle, or react to touch. The original slime was not made with pva or borate it was made with guar gum and didn't have an appealing texture. Slime is now sold across the world in shops online the main seller is Etsy but other slime sellers branch out and create their own websites. Like for example GlitterSlimes (Nicolette) started on Etsy and made her own…

Mission Statement and Goals Toys "R" Us (Canada) Ltd., is part of Toys "R" Us Inc, their mission statement is “relentlessly striving to be the best toy and baby retail company for the world. It has solidified its position by offering a differentiated shopping experience through its family of brands,” (Toys “R” Us). Toys “R” Us prides itself on exclusively operating the legendary FAO Schwarz brand and selling extraordinary toys. Their goals are to be the world's leading dedicated toy and baby…

the director of the National Intelligence Agency James Clapper made a comment where he stated, “Even a new Barbie has the ability to spy on you – it listens to Barbie owners to respond but also sends what it hears back to the mothership at Mattel” (Timm). Mattel might not be the government, but if the government is working with companies like Samsung, Amazon, Microsoft, General Motors, and cellphone providers like…

The companies were starting to lose a plethora of customers due to the process that they were using. In lines 125 through 127 the author says, “ had been embarrassed and financially hurt when other global firms including Adidas, Kraft, Mattel, Hasbro, Nestle, Carrefour, Staples and Unilever dropped products made by APP that had been made with rainforest timber.” These companies were deeply upset that APP was harming others by using the timber from the rainforest. The company felt horrible…