Mattel

Sylvester was supposed to use a bow and arrow to hit a masking tape X. Unfortunately, no one thought of him hitting the camera right under the X. From 75 yards away, Sylvester Stallone hit and broke the studio's $200,00 dollar camera lens. Once, Mattel released a toy doll designed to eat plastic food. Unfortunately, the dolls ate more than just plastic food…

Analysis on Barbie in China As we know, Barbie is a very profitable and well-known product in the United States. Barbie has been a leading competitor of many toys such as Bratz, American Dolls, and many more. When China was introduced Barbie in 2009, it did not meet the expectations as the product did in the United States. It was difficult for the product and brand to win the hearts and wallets of the parents in China. The brand then launched Barbie as a “blonde” violin soloist and then a doll…

company Mattel in 1959, and has since become one of the most popular titles within the female toy market (History, 2009). Mattel released the first Barbie doll in New York city in 1959 (History, 2009). The creator of Barbie and co founder of Mattel, designed the Barbie as an eleven inch tall, white woman with flowing blonde hair (History, 2009). Since 1959, Barbie has sold over 800 million dolls world wide, ultimately exploding into a “global icon” company (History, 2009). In 2016, Mattel…

boom in the number of televisions in the country. New technologies making TVs a household item. With this came the ability for a new type of advertisement, the ability to show the public what playing with a toy was like. Under Ruth handlers guidance Mattel made a big gamble and became the first year-round sponsor of the Mickey Mouse club resulting n a huge influx of sales from around the country as many children begged their parents for this new toy. This was also one of the first types of…

borax, and water constant throughout the experiment. In an experiment conducted in class it was hypothesized that the more borax added the denser the slime will be. Slime was introduced by Mattel in the winter of 1976. It was made from guar gum and borax. It was a green goo that had a semi-solid form. Mattel then introduced other products using the slime such as Hordak’s Horde Slime Pit. This play set used slime…

Diversity, one of the most debated topics, is not only crucial to have in order to expand your business nationally and internationally, but it is also crucial to have in order to be a successful business in a world lead by several different types of cultures and skills. Introducing diversity into the work place can help in tremendous ways. Forbes says “multiple voices lead to new ideas, new services, and new products, and encourage out-of-the-box thinking”. Proposing the idea of diversity into…

muted due to the company’s need to attract Hispanic millennials. It airs its programs in English rather than Spanish. The company applied intense digital strategies in promoting the channel. The channel has since become popular among the millennials. Mattel, a media company, has also altered its strategy with the aim of attracting millennials. The company has applied intense digital strategies in attracting millennials. The media company is popular among older adults. It is using this strategy…

Lego has been in the lives of children for many years making it one of the top companies in the market. However, Legos has had its negative streaks and has had to build its self and go back to its roots. By using PESTEL framework, Porter’s 5 Forces and SWOT analysis we are able to have a better idea of the factors that are being considered by Legos in their business. Lego’s political environment and legal environment plays a role on its business because they must take into considerations the…

The toy that I chose is called the Laugh & Learn Smart Stages Chair created by Fisher Price. Fisher Price was founded in 1930 during the Depression era by Herman Fisher, Irving Price, Margret Evans Price and Helen Schelle. From the very beginning, the company focused on play value, originality, strong construction, action and great value for your money, since most families didn’t have a lot to spend and most American businesses didn’t survive, so these qualities were felt as important. In 1931,…

since the research shows that young girls do not imagine themselves in male dominated fields, or having less career options than men. There have also been efforts to change Barbie by expanding their race, body shapes, and hair colors. Most recently Mattel is releasing on-line a set of “Fashionista Barbie’s” that come in tall, petit, curvy, different hair, and with different ethnicities. A solid attempt by the company to expand the Barbie’s that girls can look up to. This new line came out in…