Mass communication

Over the past two decades the world has seen a major shift in the development and use of media, communication and technology. Amongst industrialization and urbanization, both the audience and the communication in which surrounds all demographics has changed so dramatically many may argue that the mass communication era has ended completely. When looking into the countless changes in day-to-day life, one can understand that each change is or was as a result of technology; one can also argue technology to be the foundation of the mass communication ‘revolution’, with Internet becoming a chief communicator of information to large segments of the population. The following essay will consider the many changes in mass communication, and the audience…

Communication is a common phenomenon that exists in the daily activities of human being as well as generate meaning by using messages across a myriad of cultures, channels, contexts and media. It is the process of sending a message to an audience from a source through channel. For example a conversation, the source is the person who is speaking, audience is the person who is listening, the message is what is transmitted and the spoken voice is the channel. The effective practice of…

Mass communication can be defined as “…allowing communicators to reach a larger and geographically dispersed audience” (Chaffee & Metzger, 2001). However, developments in technology have challenged this definition and the existence of mass communication. This essay will investigate the hypothesis that mass communication era has ended, however the mass communication concept is constantly evolving as technology is developing. Mass communication will be explored using the three key concepts of…

reading is all about mass communication transforming into media communication. So what is the difference between mass communication and media communication? Mass communication has fewer channels than media communication; It has unified audiences while the latter has diverse ones; the people or the users are in control of what the message is in the media while in mass, the sender of the message is the one who is in control. These are just some examples of the differences between mass and media…

Theory Cultivation Theory is significant in mass communication. (Gerbner and Gross, 1976 ) “It states if a heavy viewer is exposed to more violence content eventually effected by the Mean World Syndrome, an idea that the world is worse than it actually is”. Morgan, Shanahan and Signorielli (2017) explains that “cultivation analysis describes a body of research that looks at relationships between exposure to mass media (most often television) and beliefs about the world (attitudes, and sometimes…

Any transaction that requires more than an individual can be done through communication. Communication is a two-way operation of meeting a shared understanding in which communicators and receivers does not only trade facts, ideas and emotions but also build and share value. In simpler words, communication is the process of delivering and acquiring between two or more participants. The individual delivering the message is called the sender, while the individual acquiring the message is referred…

Miriam J. Metzger entitled “The End of Mass Communication?” Two Decades ago, So many questions come to my mind so many opinions, reactions, thoughts, ideas, and even why? Like why some people wants to replace the word mass to media? And they want to call it. Before I gave my reaction on that question, first lets know what Mass Communication means, Based on Steven H. Chaffee and Miriam J. Metzger Mass Communication is different things to different people, for some the core concept lies in the…

page, my mother the fashion pages and my father the front page. There was no Internet or cable news in that city during that time, making newspapers the only sources of news. When my grandfather grew too old to read, he used to ask me to read aloud news from his favorite newspapers. Now, on track to get the highest degree in journalism and communication, I feel that my thirst for reading and knowing has been inspired by that habit of waiting for newspapers in the…

Without the improvement of internet speed and access, mass communication would not be possible. Since the internet reaches all corners of the globe making communication with the influence of internet to become very prevalent in our daily lives. It has become so prevalent because it comes in different forms, like social media and texting. An article done by Pew Research Center discusses how digital communication has become worldwide with the help of texting and social media. They took surveys in…

Christa Schmitt Mass Communication Midterm Matt Prince states that his duty to Taco Bell as a brand is to protect and promote it. Essentially he means that his job has two components. The first job is to creatively and strategically entice consumers. His second responsibility is to defend the brand when it falls under scrutiny. The latter is often paid less attention to when someone thinks of a job as a brand promoter and communications manager, as it can be slightly less appealing. It…