Maryland Institute College of Art

• What strategy or strategies did Under Armour use to separate itself from its competition? o The brand positioned themselves to adopt top of the line quality when it came to their apparel that was breathable, wicking material to replace cotton shirts. Second, the brand saw the need to position themselves within the female apparel marketing utilizing a nonconventional sport, ballet. The particular activity utilizes compression and many similar materials that are used in football, soccer, and…

The following paper analyzes Under Armour; a footwear, apparel and accessories firm launched in 1996. Having witnessed an impressive growth recorded since 2005, the company has grown to rival some of the biggest names in the industry including Nike. This has been largely in part to different financial management strategies, which have focused on aggressive growth plans and accelerated revenue income plans. The paper takes a look at the company’s short and long term financial management plan,…

Over the years, Under Armour has made a name for itself among the top sportswear companies around the world. It started in 1996 and rapidly grew into the reliable well-known brand we are familiar with today. Under Armour now makes sportswear for all sports and apparel for casual situations as well. They endorse professional athletes in numerous different sports in order to express their variety of clothing and accessories. Under Armour has also been known for sponsor reality television shows,…

Under Armour is one of the largest and fastest growing activewear clothing line manufacturers in the country. The activewear industry market has been growing considerably over the last decade. Growing demand for activewear, the sporty fashion for both the gym and the streets, has lifted sales for makers of the clothing and the retailers that sell it. (Source: Fortune) The market has grown from Nike and the Adidas being the largest two corporations to an extensive market including Under Armour.…

and his Liberal Arts Degree Sanford J. Ungar, the writer of “The New Liberal Arts”, argues that a liberal arts degree isn’t as questionable of a decision as believed to be. He trusts that a smaller independent college is a much more intimate setting where students continue learning habits that only better their mentality in terms of education and personality and will stick with them throughout the rest of their lives. More specifically Ungar believes that attending a liberal arts school…

Many people come into college feeling unprepared, nervous, and unconfident, and while being convinced that I was indeed prepared, I couldn’t help but feel some of these stressful emotions. Over the past month and a half, I have adapted to my new environment that is Pacific Lutheran University (PLU), and feel much more sure of myself as I continue through this semester. I have learned about what skills and mindsets can lead to a successful college experience, such as hope, grit, and resilience.…

What is a liberal arts education? William Cronon (to me) gave the best description of a liberal arts degree and what makes a student liberally educated. Cronon stated that “Freedom and Growth; are values when we speak of a liberal education” (5). I believe that to be liberally educated you must be able to grow on things you 've learned, branch out in a sense. It’s not about how you learn, it’s what you learn and how you use what you learn that makes you liberally educated. Many people ask why a…

attending college still significant to today’s society, or has its importance decreased? A numerous amount of the population believes that college is monumental nonetheless; it unlocks doors and opportunities, and permits students with countless advantages. However, further education can be expensive. A considerable amount of students go into debt by being unable to pay back student loans. Attending college can be a financial burden for many individuals. Some ways for students to attend college,…

use their college degree on a daily basis (“Only 27 Percent of College Grads Have a Job Related to Their Major”). Taking this fact into consideration, an individual should be more interested in learning how to develop and improve himself or herself rather than simply pass the classes. The benefit to studying at a liberal arts college is that it “ is not intended to prepare or certify students for specific employment after graduation” (Whitney 347). Since studying at a liberal arts college…

engineering, and mathematical (STEM) like skills that are very useful in health-care facilities. Liberal arts helps in terms of developing skills that are more applicable in everyday life that are still creates an impact in high educated occupations like nursing. Humes (2012), a professor of creative writing at the University of Victoria, lists the certain types of skills that develop though liberal arts courses: “…critical thinking, analytical problem solving, intellectual curiosity, the…