Maruti Suzuki

The “Make in India” campaign launched recently by the Indian Prime Minister Mr. Narendra Modi is aimed at making India a manufacturing hub and thereby bringing about economic transformation in the country. One of the major objectives of the vision is to make the manufacturing sector contribute to about 22% of the GDP by 2022, going up from the dismal 12.89% in 2013. Going by the 2013 Deloitte Global Manufacturing Competitiveness Index, China is ranked 1, while India is ranked fourth having…

purchase the car even if the price is important, he start understanding the importance of the need for a car. He then starts collecting the information after several research, he makes up his mind to buy one specific brand, for instance Maruti Suzuki based on his budget and purchases the vehicle. In the post-purchase stage, he the measures or estimate the performance of the car against the expectations he had before buying the car. In this stage, Andrew is either satisfied or…

Abstract As vehicular pollution is increasing in the environment because of the hazardous CO2 and other carbon compound emissions and other harmful pollutants that are emitted by the vehicles puts a negative impact on the atmosphere. Society has been making a large effort to make everything green and cleaner in today’s world, including transportation. Buying a car is big investment and requires the consideration of many different variables. With the growing interest in saving our planet, many…

Although multinational growth extends back to 1920s, when Ford and General Motors established their European subsidiaries, until the 1970s the world auto industry was made up of fairly separate national markets. Each of the larger national markets was supplied primarily by domestic production, and indigenous manufacturers tended to be market leaders. For example in 1970, the Big Three (GM, Ford, and Chrysler) held close to 85 percent of the US market, VW and Daimler Benz dominated the market in…

met without any hassle. And we make sure that loan repayment process is stress free on well.. L&T finance has business alliance with car dealerships, non-dealer sales agents (DSA’s) and some of India’s most popular vehicle manufacturer’s, like Maruti Suzuki Hyundai, TATA Motors, Toyota, Mahindra & Mahindra,…

International Business Times, India- Tuesday 22nd January 2008, http://in.ibtimes.com/articles/20080108/tata-motors-ford-jaguar-land-rover.htm) (2. http://www.exchange4media.com/Brandspeak/brandspeak.asp?brand_id=104 ) FORD'S MAIN MARKETING OBJECTIVES INCLUDES- 1) Quality- they put the quality of their products first and foremost. Without a quality product, people will have no desire to waste their money or jeopardize their safety. 2) Customer Care- If you don't take care of the…