Maruti 800

Q. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? Ans. Following are the challenges faced by Tata Motors while introducing commercial vehicles:-  To develop on its internal capabilities, Tata had to integrate all its resources and align it to the manufacturing operations to be carried out. So bringing together all the products and packaging under one brand name was challenging.  Tata had to…

Robb Hernandez December 14,2014 Dr. Fairbairn MBA 652 Tata Nano: The People’s Car I. Key Marketing While the Tata Nano may have been touted as a game changer in the auto industry in India as the least expensive vehicle a “car for everyone” it lacked a clear pricing strategy, market segmentation strategy, and an import-export strategy. II. Situation Analysis 5 c’s Company: A conglomerate that has international ties to engineering, energy, information systems, materials, services,…

The city car which was designed manufactured by Tata Motors is Nano. Nano is distinct from all other cars as it is the world’s cheapest car., Nano was widely publicized as a 1 lakh (US$1,700) car during the period of its launch. It was considered as one of the milestones in the history of automotive industry. Since its launch 4 years back though, the price has increased. Only the very first few customers were able to purchase the car at that price. Present day, the basic price for the Nano is…

1.) The challenges that Tata Motors faced during moving from producing commercial vehicles line to producing passenger cars: First of all Tata Motors was into the business of integrated commercial vehicles, but as after post-independence govt. of India reserved the production of Locomotives exclusively for state owned enterprises. Than Tata motors decided to diversify itself in heavy commercial vehicles in 1954. Market competition which is a part of industry environment that directly plays a…

Gold margins are standardized because of adornment+ investment factor. However, quest for greater margins is driving diversification from gold jewellery products. Demand for gold jewellery remains very strong because of cultural traditions, Gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers. Platinum and diamond jewellery sales will generate margin growth. The shift to more profitable diamond jewellery has been smooth because…

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