Marshall University

internet example by shorting text and adding more informing/ advertisement “hyperlinks” and to make people accept the information that is given to them without looking for origin of the information. Carr as well expressed that media theorist Marshall McLuhan explained the media are not only the place to get information from, but rather it is selective information to think about. Carr emphasize that the media is changing the way our mind works, by choosing the information that it has…

H. Lovibond’s article “The Effect of Media Stressing Crime and Violence upon Children 's Attitudes” published by Oxford University Press. The main hypothesis stated that exposure to crime and violence mass media, starting with comic books specifically, would influence the child in the direction of acceptance of the ideology of violence and that exposure to wholesome and constructive…

I. Introduction Popular culture is generally recognized as the vernacular or people’s culture that predominates in a society (Delaney, n.d.) and is everywhere (West, 2012). Popular culture, better known as “pop culture”, had been affecting our lives, whether we are aware of it or not. It is over the internet, over the radio and over the television. Pop culture’s effect on the society is evident on the way people think and perceive things such as beauty, quality and societal norms—What seemed…

Media is one of the ways of communication in today’s century. It is widely used in societies everyday living. Media could influence society both negatively and positively. Overexposure to media can cause information overload, but with the right use leads to a global exchange in information. The reason we have to be aware in the way we use the media. According to Malani Oak (2016), one negative effect of media is that it may affect a person’s health and lifestyle. Since we all know that using…

Media is a powerful source in manipulating people in thinking a certain way. It is inevitable not to hear or see the news, protests, violence, ads, and especially gun law topic. Media is popular in our society and when there is a burden of a situation media brings up discussions and questioning if the laws are well written or need modifications. This is where the politics are targets and making them question the constitutional amendment of gun laws. To influence the public, they discuss the…

Communication implements devices from various configurations, trials and errors which end up creating popular forms of media. The philosopher Marshall McLuhan coined throughout his existence states that the “medium is the message”. This phrase transcends simple communication, and poses the propositions of how influential the devices of communication on society are and to what degree the information…

Cultivation Theory Cultivation Theory is significant in mass communication. (Gerbner and Gross, 1976 ) “It states if a heavy viewer is exposed to more violence content eventually effected by the Mean World Syndrome, an idea that the world is worse than it actually is”. Morgan, Shanahan and Signorielli (2017) explains that “cultivation analysis describes a body of research that looks at relationships between exposure to mass media (most often television) and beliefs about the world (attitudes,…

The presence of Mass media in our modern society is very strong, where the access to technology has become available for almost all parts of the world that enables them to stay connected with whatever is happing around them. Due to that a big majority are so dependent on this connection that even their states of mind and mentalities are directly impacted by messages, news and different information conveyed through broad communications channels. Mass media influence our activities, views, and…

In his introduction to Permanence and Change, Hugh Dalziel Duncan wrote, “Burke demands that we become masters of many perspectives in order that we may understand one perspective” (Duncan xv). This statement does a sufficient job of explaining Kenneth Burke’s theory of dramatism to the casual observer of rhetoric. Today, it is second-nature for all 24-hour cable news channels and most people to take into account several diverse perspectives when dissecting events as trivial as celebrity…

Late-night comedy shows such as “The Daily Show” and “The Late Show with Stephen Colbert” present viewers with a source of both entertainment and information on current political events. While the biases of the hosts and writers for these shows is reflected in the presentation of this information, their influence on public opinion is no more or less legitimate than that of other news sources such as newspapers and news channels. The people that watch these late-night shows on a regular basis…