Marshall McLuhan

Media is something that has been welcomed into the daily lives of people with what seems to be no age limits. What is concerning about this excessive media use is the negative outcomes that go hand in hand with media use. With the rise of the Social Media Age more researchers are investigating the influence that media exposure has on young women. This research has proven that certain forms of media has a negative effect on self-esteem and body image. This essay will analyze sociological studies…

This study focuses on the fandom fighting to legitimise and de-legitimise a textual interpretation that envisions a potential romantic resolution between a female protagonist and male antagonist. At times, this has required drawing on a wide variety of literature, and this section will address necessary theoretical frameworks and definitions. Most key topics fall within the field of media studies, such as media representation, fans and fan-related issues of identity and hierarchy. There is also…

Introduction: What was the film about? The Film Miss Representation is a documentary directed by Jennifer Siebel Newsom as she is bringing into the world a new life, a daughter and how she feels she can prepare her daughter for what the world offers and how it is portrayed. The film emphasizes how the media portrays women in the media and how women have only a few role models in high positions. The film focuses on various influential women and men and their views on how women need to meet a…

Pop culture or popular culture is the total of demeanors, thoughts, pictures, points of view, and other wonders that are inside the standard of a given culture, particularly Western culture of the ahead of schedule to mid-twentieth century and the developing worldwide standard of the late twentieth and mid 21st century. Intensely affected by broad communications, this accumulation of thoughts pervades the regular daily existences of the general public. The most well-known popular culture classes…

Artistic expressions, such as film, have the capacity to influence the perception of both our past and present. Mass media has been constantly validating how powerful ideas are. There is just a great amount of authority gained just by having something presented in the channels of media. All that it takes is a powerful production. The art form of illustration and film is effective in three things. Through it, a better perspective of the past is gained. It influences the values of the present and…

Humans crave information, which is why the media is heavily depended upon. Without the media, news would travel at a much slower rate, leaving the community clueless as to what is going on in the world .What is media? These are conscious to reach large audience by mass communication, it can be both print media or broadcast media. Even though the media plays a big role in the development of any community, its fairness in reporting news has remained controversial. The issue of unfairness in media…

This paper will deliberate the two theories of agenda-setting and framing. Although these theories are related, they are different in how they explain certain concepts in communication within media and society. Agenda-setting is a theory that says that more frequently covered topics in news and media result in the belief from the audience that these topics are more important . The framing theory refers to how audience’s thoughts on issues are shaped directly in relation to how media and news…

Marijuana is a topic at the forefront of public discussion in our society today. Today, support for its legalization is at an all-time high. As society has become more lenient of marijuana, we have begun to know more and more about it. Currently, marijuana is classified as a schedule one drug, which places it alongside drugs such as methamphetamine and cocaine. I believe medical marijuana should be nationally legalized or rescheduled. Marijuana has a light impact, produces plenty of benefits to…

Hypodermic Needle Theory Hypodermic Needle Theory is a theory which happens between the media and the audience. Hypodermic Needle Theory is a communication theory which has effects on the audience. The messages which is wanted to convey by the mass media is being spreaded using the audience. The messages are directly being spread using the audience who responds or reacts to the mass media messages. They are passive audience. Obviously we all also do respond to the messages from the mass media.…

In modern society today, it is apparent that fundamental social change is affecting the definitions of all areas of cultural, political and economical practices. This social evolution is partly because the ideas of new popular messages presented by media and social media. For example, while dominant masculinity is still practiced and common in our culture, advertisements today have offered a variety of different paradigms that men may identify with that can create an open ended definition of…