Marshall McLuhan

With the increase of digital media usage over the last decade, the ability to selectively consume specific content has become prominently popular within society. In order to study the growth of online resources and its added effects on mass media, theorists and scholars have applied the Uses and Gratification theory, (once only used for News Papers, Radio and Television) to the new media platform which is the World Wide Web. Various ‘Uses and Gratification’ (U&G) studies surrounding media use…

Nowadays, we are living in the new media society because of the digital devices are surrounded our lives such as the Internet, iPhone, TV… In fact, it also means we are living in the information society. According to the lecture, we access to information happens through digital technologies (Quintero, Johnson 2016, Information Society). There is no denying fact that we access the news, music, and information come from digital technologies. Meanwhile, new media society change our lifestyle; it…

The Pardon of Sheriff Arpaio: Understanding the Impact of the Media on People’s Views The media in the United States plays an important factor in shaping people’s views on controversial issues such as immigration, police brutality, race relations, among numerous other issues that unfold daily. The power the media has can feed the emotional and political climate of the country, fueling the flames of hatred or calming the fear and anxiety of a country’s people. In this essay, I will examine how…

The Entertainment Industry plays a huge role in our culture and society today. It is a tool that can be used to inform, voice opinions, and promote products using hidden advertising and product placement. The entertainment industry is very powerful and influential to its audiences. One obligation that the entertainment industry has failed to provide is the politically correct portrayal of minority actors. It is argued that the dominate race in the entertainment industry is white actors, which…

Success Kid In the age of ever changing technology and media forms, one must be constantly searching for what makes new platforms different from the rest. Long ago, oral traditions dominated the way ideas were spread. Eventually, written records surged to dominate the way individuals communicate, which opened an avenue where people could interact with each other without being face to face. This phenomenon, while extremely beneficial, introduced the notion of the control of text. The author of…

The theory suggests that audience are passive and cannot resist the media message. Walter Lippman (1922) -through what was later termed the Agenda Setting theory by Max McCombs and Donald Shaw- observed that people see a world shaped primarily by the media. During the world war, Harold Lasswell proposed the theory of propaganda and noted how people whose world is shaped by the media become victims of propagandist messages which influences audiences’ behaviour prominently. The media message can…

Mass and social media have their effects in the socio-political life of any nation. Understanding the phenomenon of mass mobilization and socialization has its big part in the political sciences. Mass mobilization emerged with the modern industrial era, this technique to mobilize the masses to a certain political agenda or set of goals was used in its most port to serve political and business goals. Mass media tends to achieve a successful and direct communication between the authorities and the…

These protests are interesting as they reflect a new motion that the media had set in action. A whole different attitude had emerged among the youth. This new attitude was highly critical and people began valuing their freedom of opinion. They demanded attention for the public voice and civil rights. Many protests against the war had been held all over the world which eventually became the US final draw. It was clear that the war could no longer continue with so many objections from the…

Media discourse represents culturally and socially common meaning. It indicates to a public form of interaction that happen through a broadcast platform, whether spoken or written, in which the discourse is oriented to a non-present reader, listener or viewer. Furthermore, media discourses have intense positive and negative effects on the receiver. Therefore, the influence of media on beliefs, opinions, and ideologies has to be carefully studied through media discourse analysis (Matheson, 2005,…

Should it not matter to how much media can affect our personal life? The media is a number of applications that correlate to social networking and well-being of a person. Media effects the lives of many people through the thought of wanting the same reflection they see. Media has a huge impact on our society worldwide. Sociological aspects fall into the topic of how that media effect one’s life mentally, physically, and emotionally. Many times media has a debauch on one’s life. The way…