Marshall McLuhan

According to Marshall McLuhan, “We shape our tools and then our tools shape us.” (Mitchell, 2008, p. 148) This Canadian professor and philosopher theorized that technologies, such as those we will discuss in this paper that are used to augment Human Resource Management, become extensions of our natural abilities. (Canada) If he is correct and the proper use of technology can help human resource professionals, commonly referred to as HR, be more effective and efficient, it explains growing…

A Personal Code of Ethics “The Medium is the Message” Marshall McLuhan, professor, philosopher, and the grandfather of media theory, once uttered the now famous phrase, “The medium is the message.” This of course is in reference to how the medium in which a creator disperses content is considered just as important as the created content itself. During the first televised debates between John F. Kennedy and Richard Nixon, the public’s reaction alternated wildly depending on whether they watched…

Trighton Warren Mrs. Grilli AP Lang Period 3 3 August 2015 “Amusing Ourselves to Death” Summer Assignment When writing any novel, the first chapter is extremely important because it must be written in such a way that it gives the reader a reason to read the book. In “Amusing Ourselves to Death: Public Discourse in the Age of Show Business” by Neil Postman, Postman effectively uses different rhetorical devices to get his message across. In Postman’s first chapter, “The Medium is the Metaphor”,…

Media Ecology Theory – One More Theory “You’ve got mail!” that’s right, I’ve got 66,483 emails in my inbox. That would be the current total in my Gmail account that I opened on 09/17/2005. Over eleven years of Electronic Era media history stored in my Gmail inbox – and during that time, various forms of media were born and became obsolete. The Media Ecology Theory (MET) is used to describe a what I see is a cycle – it depicts forms of communication that are given the symbol of the word…

However, Lane identifies Marshall McLuhan as the person who made the theory very popularThrough his article “The Gutenberg Galaxy: The making of the Typographical Man” where he stated that We behave in a particular way because the current technology determines our life( McLuhan,1962).So, the message we get from current technology shapes the way we behave as we do not have the free will to act.The radio…

Educator Marshall McLuhan once stated that “All media exist to invest our lives with artificial perceptions and arbitrary values.” A superficial media portrays women who are absolutely beautiful, and this is what young girls grow up viewing. The questions that arise from this relationship of media to viewer are how does the mass media influence body image, and is there a direct correlation between a negative body image and eating disorders? This paper will examine scholarly journals that look at…